We design and build websites for medium-sized and large companies: good-looking, fast and easy to run. The panel is made of blocks designed around your brand, so new pages get added without a developer.
01Approach
This is how we work on every website, from a brochure site to a group's sites in several countries. We take small, sure steps and don't cut corners.
Every website starts with market and competitor research and workshops with your team. Together we set the site's goals, the image it should build and what should make your offer stand out. We move on to design only once we understand your needs and risks well.
We organise the information architecture: content and visitor paths are first laid out on a wireframe, with no colours or photos yet. Once the sketch is clear, the visual design has something solid to stand on.
Before we start, you know how the work will be organised and what result to expect. We work in stages, to a schedule, and keep you posted on what we're doing, why and when.
Texts, photos, sections and whole pages are changed in the panel. Every block has simple fields, so even someone who joined the team yesterday can handle them.
We take care of the move: we bring content over from the old site, set up redirects from old addresses, sort out the domain and server, and check the Google reports after launch. That's how we moved over 4,000 posts, reports and documents to the new Grupa BEST website.
Icons, design, animations and code are all our own work, made from scratch for each site. The site looks like your brand and loads only the code it uses.
Animations, a product configurator, a link to your warehouse system, a portal with logins: we build things like these every day. If an idea would cost more than it brings in, we say so at the start and suggest a simpler way to the same goal.
Photos, videos and animations are slimmed down to light formats, and scripts load only when they're needed. We measure speed before and after launch, on phones too and on a weak signal.
The phone and tablet versions get the same care as the desktop one. Every block has its own small-screen layout, arranged for thumbs.
Every site is designed and built to WCAG: contrast, heading order, keyboard and screen reader support. We think about accessibility in every block from the first sketch.
We secure the site and write the code so later updates go through without drama. For 12 months after launch we handle updates and backups kept off the server.
The quote doesn't grow during the project. If something we agreed on takes us longer than planned, that time is on us.
02Types of websites
These are the sites we build most often, though the list is open. For each one we say what we do and what you get, and show a similar project. When a site is built alongside a new brand or after a rebrand, we start with branding so the brand and the site speak with one voice.
What we do
Everyone who checks you out is looking for something different: customers want the offer, partners technical data, job seekers vacancies and investors reports. We design a separate path for each of them, and a panel where your team builds new pages on its own.
What you get
Similar projects
What we do
A brochure site fits the company, its offer and contact details on a few pages. We build it from the same blocks as large company websites, so as the company grows, your team adds new pages itself, with no rebuild. That's how a brochure site grows into a full company website.
What you get
What we do
We design a page that says the same as the ad and leads to one action: a purchase, a sign-up or an enquiry. Versions for different countries and shops are built from the same layout.
What you get
Similar projects
What we do
We design shops that know what's in the warehouse and can be used with one thumb on a phone. We build them on WooCommerce, or design them for the platform you already use.
What you get
Similar projects
What we do
The customer picks the size, colour and extras, sees their version and sends an enquiry with the full configuration. The sales rep has everything in the first message, and one configurator shows hundreds of variants.
What you get
Similar projects
What we do
We lay out the site so patients find the service, doctor and price on their own, then book an appointment straight away. Service descriptions follow a few templates and prices come from a single price list, so the clinic's team adds new services itself.
What you get
Similar projects
What we do
We add a language version for each market your customers and enquiries come from. Each has its own content, and addresses are set up so search engines show visitors the right language.
What you get
What we do
A portal is a separate site for the people who work with your products, with a knowledge base, downloads and filters by specification. When the team adds material, a project or an event, the portal puts it on the list and in the calendar by itself.
What you get
Similar projects
What we do
We design and fix websites so they meet WCAG at level AA. We check contrast, headings, forms, image descriptions, and keyboard and screen reader support, then make the fixes in the design and in the code.
What you get
03Starting point
These are the lines we hear most often. Under each one is what we do about it, and a project with a similar starting point.
A panel of blocks where your team makes the changes
We build the site from blocks designed around your brand. An editor picks a block, types the content and swaps the photo, while the layout, colours and typeface take care of themselves. A developer is needed only when the site has to learn something new.
What we do
The whole site in the panel, with limits in every block
The panel covers the whole site, from the first screen to the footer. Each block has its own fields and limits, so a stray click won't break the layout or recolour a button. The team can change the site with confidence.
What we do
See a similar project of ours
Porta PRO
Porta's Strefa Architekta runs on a custom theme with more than fifty blocks. Each has its own fields, a mobile version and language versions, and the Porta team builds new pages from them without a developer.
See the project Porta PROSimilar projects
A landing page from ready-made blocks
A landing page has one job, and nothing distracts from it. When the site is built from blocks, new versions for campaigns and countries are put together from ready pieces, and the time goes into the headline and the visuals.
What we do
See a similar project of ours
Acer
For Acer UK we designed a landing page for the Aspire Vero laptop, with animations that show its eco credentials in pictures, from the cardboard packaging to a seedling growing out of the screen. Then the Vero kept coming back to us from more countries.
See the project AcerSimilar projects
Care with a clear scope, and access that stays with you
We take the site into our care with a clearly described scope: updates, backups kept off the server, and monitoring. All the access details, passwords and files stay with you. When a site is stuck halfway, we first check what can be saved.
What we do
See a similar project of ours
Nowa Stomatologia
The clinic came to us with an old site and an unfinished new one started by another contractor. We built the site from scratch and kept developing it: an English version, a new layout and booking in two clicks came later.
See the project Nowa StomatologiaSimilar projects
Less on screen and one clear path
We start with what visitors are looking for and how you compare with your competitors. The first screen keeps a strong headline, the product and one clear way forward, and the rest is organised in the structure so nothing important gets lost.
What we do
See a similar project of ours
Dawtona Group
Dawtona had refreshed its labels, but the website was stuck with the old look. The new dawtona.pl has plenty of movement, but the real work is done by order: it's hard to get lost among 112 products.
See the project Dawtona GroupOne system for all the company's websites
We build one system: shared blocks, navigation and text styles. Each company or brand keeps its own accents and features, and every new site starts with a ready framework. The road to launch is shorter, and there's less code to maintain.
What we do
See a similar project of ours
BEST Group
Six sites of Grupa BEST companies in five countries run on one system. They share a framework and the navigation that links the group, and differ in accent colour, photos and features. Each one has its own panel.
See the project BEST GroupSimilar projects
Data in one place, pulled in by the site
A product, price or stock level is entered once, in one place, and the site pulls it from the systems you already use. Less retyping means fewer mistakes and less work with every change to the offer.
What we do
See a similar project of ours
Design Optyk
We wrote an app that reads stock levels from the warehouse software in Design Optyk's stores and passes them to the online shop. Six of the seven stores are connected, and orders, prices and new products also go through BaseLinker.
See the project Design OptykSimilar projects
A configurator that shows their version
A configurator shows the product the way the customer wants it: in their size, colour and extras. For made-to-order products, an enquiry with a ready configuration that goes to a sales rep often works better than a shopping cart.
What we do
See a similar project of ours
Biurokoncept
On biurokoncept.pl the customer picks a space, a product and its version, and Biurokoncept receives an enquiry with the full configuration: size, desktop colour, frame and extras.
See the project BiurokonceptSimilar projects
04Scale
Websites of medium-sized and large companies have hundreds of pages, several languages and several teams changing them. So we start with a system: shared blocks, page templates and rules the panel enforces. At the design stage we already check that the blocks are enough to build every page that's needed.
05What you get
You keep the website, the panel your team works in every day, and our care, which keeps everything running as well after a year as on day one. For further development you can come back to us at any time or take it on in-house.
An editor picks a section and types the content, and the block itself takes care of layout, colours and typography. Blocks have fields and limits, so every new page fits the rest and the team can publish it straight away.
Example Dawtona's marketing team builds new dawtona.pl pages from 33 ready blocks and changes the content itself. Dawtona Group
Each language has its own content and can have its own editors. Addresses and language tags are set up so search engines show visitors the right version.
Example Porta PRO runs in Polish and Romanian. We prepared the translations using Porta's glossary of terms, and the team in Romania edits its content independently of the Polish version. Porta PRO
An enquiry goes where someone will answer it: to a department, a mailing list or a sales system. The form knows which page it was sent from, so nobody has to ask.
Example At Nowa Stomatologia the booking button sits in the header, next to every specialist and in the footer, and the clinic decides in the panel whether a profile leads to a calendar or a form. Nowa Stomatologia
What's visible on the first screen loads first, and videos and animations further down load only when the visitor reaches them. We measure speed before and after launch, on phones too.
Example We converted the animated backgrounds on pokket.pl into lighter files, and the site stayed just as loud and colourful. Pokket
Contrast, heading order, keyboard and screen reader support: we think about accessibility from the wireframe onwards and keep an eye on it in the code of every block. So the site works without an overlay in the corner with a button that enlarges text and changes colours.
For 12 months after launch we handle updates and backups kept off the server, and make sure the site is running. If you'd rather have hosting in one pair of hands, we'll buy a VPS or dedicated server on your behalf and manage it.
Example We look after Grupa BEST's sites in five countries on an ongoing basis. BEST Group
After launch we train the team to work in the panel and leave a guide or a recording. It's especially useful for new people taking over the site from someone else.
Example After CMS training, the Acer UK team got a guide for new starters from us, and can add materials, pages and filters to the portal on its own. Acer
Let's work out what you need and where it makes sense to start.
06Process
We work in six stages, from research to care, and under each one you can see what it leaves you with. We agree the schedule at the start, report progress as we go, and move to the next stage once we've closed the previous one together.
What it involves
We start with market and competitor research and workshops with the people who will run the site. Together we set the site's goals, its audiences, the image it should build and what should make your offer stand out. We also check what works today and what doesn't: content, visitor paths, the panel, hosting and access.
Why it matters
We move on to design only once we understand your needs and risks. Sometimes tidying up the content and structure is enough, and if the site has to be built from scratch, we say so plainly and explain why.
What it involves
We organise the information architecture: we lay out the sitemap and the paths for each audience, then the wireframe, a sketch of every page type with real content, still without colour.
Why it matters
Moving a section on a wireframe takes a moment. Doing the same in finished code is a separate job.
What it involves
The first step is the direction: we show trends and the image that comes out of the workshop. Only then comes UI/UX design in your colours and typefaces, from the busiest pages to the block library. Every block has a mobile version and the states that are easy to forget, like a missing photo or a very long title. Along the way we check that the library covers every page type.
Why it matters
When blocks are designed as a system, every new page looks like part of the same site, even when it's put together by someone who isn't a designer.
What it involves
We build the site, usually on WordPress with a custom theme and no ready-made templates. Every block from the design gets its own fields in the panel, and the site connects to the systems you use.
Why it matters
A theme written from scratch doesn't carry spare code around. Editors see the same blocks in the panel that they know from the site, and know right away what goes where.
What it involves
We move content over from the old site and fill in what's missing. We set up redirects from old addresses and test the site on phones, in different browsers and with a screen reader.
Why it matters
Redirects from old addresses reduce the risk of dropping in Google, and testing catches bugs before customers see them.
What it involves
We publish the site, train the team to work in the panel and leave a guide. For 12 months after launch we handle updates and backups, and after that we keep looking after the site if you want us to.
Why it matters
A website lives for years, so we look after its security and speed the whole time.
07Our work
Here are company websites, online shops, configurators and landing pages. For a few of the shops we provided the design only, and the client's team built it.
All projects
Porta PRO
A separate site for architects: door specifications, BIM files and a knowledge base, in Polish and Romanian.
Dawtona Group
Brand sites built from one system of modules, where the marketing team builds new pages itself.
BEST Group
best.com.pl and the group companies' sites in five countries, on one system.
Design Optyk
An online shop for a chain of opticians, connected to the stores' stock.
Acer
A portal where Acer UK partners download materials themselves, and campaign landing pages in several countries.
Biurokoncept
A catalogue of over a thousand pieces of furniture where customers configure their own desk, and sales get an enquiry with the configuration ready.
Intima Clinic
A clinic website where patients find the service, doctor and price on their own.
PolTREG
A website for a biotech company listed on the Warsaw Stock Exchange, for patients, investors and partners, in two languages.
Mily Group
An English-language website where partners find what they would otherwise ask a sales rep.
Nowa Stomatologia
A clinic website that books an appointment in two clicks.
PetCuisine
A pet food manufacturer's website where partners choose the type, packaging and flavour, then send an enquiry.
Pokket
A brand website as loud and colourful as its flavours.
Vee
The vee.ai website, and a landing page where Vee calls you live once you leave your number.
Itrons
An installation company's website that leads to one of five brands from the first screen.
Overmax
An RC car shop design that started from the model page on a phone. The shop was built by the Overmax team.
Itodi
A made-to-measure furniture shop design with a configurator that needs no knowledge of furniture.
Zippy Tail
A shop design for dog and cat supplements, in the same colours as the packaging.
Novicare
A rehabilitation equipment shop design that puts funding options front and centre.
HomeKoncept
A design for a house plans site: search, plan page and a cart with add-on packages.
DCX
A website design for a cooling systems manufacturer, laid out like the window of an electronics store.
Hana Design
A furniture distributor's website with a configurator: customers choose product variants and send an enquiry to sales.
08Scope
This is our toolkit for websites. Terms that sound technical are explained in plain words in our glossary.
We've done this for clients including
We've done this for clients including
We've done this for clients including
09Questions
We choose the technology to suit the team that will edit the site. Most often that's WordPress with our own theme and no ready-made templates, and WooCommerce for shops.
Yes, that's the whole point. The panel is built from blocks with fields, so changing content needs neither a developer nor a designer. After launch we train the team and leave a guide.
To reduce that risk, we move the content over and set up redirects from old addresses. We plan the launch together with the people who handle your SEO, then check the Google reports afterwards and fix whatever needs fixing.
We can move and tidy up what you have, or write the missing texts. If you write the content yourselves, you get a sheet with fields for each page template, so it's clear what to write and where before anything goes on the site.
We can tidy up what you have with your current providers. If you'd rather have it all in one pair of hands, we'll buy a VPS or dedicated server on your behalf and manage it. Then we take responsibility for the providers.
For 12 months after launch we handle updates and backups kept off the server. After that we can keep looking after the site and developing it with you.
It depends on the size of the site and the number of templates and languages. We agree the schedule at the start, stick to it and keep you posted on where the work stands. Grupa Dawtona wrote to us about the PetCuisine website: “The whole project was delivered on the agreed schedule and budget, which we particularly appreciate.”
Yes. First we check the code, plugins, hosting and access, then tell you what can stay and what needs fixing. If the foundations are good, we develop the site in stages, building on what's already there.
Yes, if its content changes rarely. We move it to Astro, meaning ready HTML files with no PHP, plugins or database, while the design, content and addresses stay. If your team publishes something every week and wants to do it in a panel, it's better to stay with WordPress. More on the Moving from WordPress to Astro page.
Yes, usually before the first workshop.
Yes. We design and build partner portals, client panels and tools for teams as web apps.
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