Looks, pace and visual consistency matter a great deal in the fast-moving world of consumer brands. We help FMCG brands stand out on the shelf and in people's minds.
HOW WE SOLVE PROBLEMS
We understand the pace and particulars of FMCG, so we propose solutions that both look good and sell.
WHY WORK WITH US
You get a complete identity and materials that catch the eye and build a relationship with consumers. From the first conversation, your team knows what will be made and when.
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We start by understanding the product, the market and the consumer. We help define the values, positioning and differentiators that actually influence buying decisions.
We understand the pace of this industry, seasonality, the store shelf and product life cycles. That lets us hit the mark and keep up with the market.
We design branding and packaging that catches the eye, reads clearly and fits the brand's communication. Every direction comes with the reasoning behind it, so you know why it looks the way it does.
THREE STAGES
We talk about your goals and needs, then agree the scope, stages and schedule with you. From the start, your team knows what we'll do, why and when.
First we show a direction, then develop it into an identity, communication and materials. After each stage we collect your feedback and keep you posted on where things stand.
We prepare files for printers, contractors and your team, who can go on producing some of the materials themselves. Come back to us any time you want to extend the brand.
I can recommend working with fluostudio with complete confidence.
The catalogue design, the stand graphics and the other materials were all made with great attention to detail. Contact with the whole team was always quick, to the point and professional.
OUR SERVICES IN BRIEF
An identity only works when it's complete. That's why we think in systems: packaging, labels, key visuals and campaigns.
We design visual identity systems that make a brand stand out both on the shelf and in the consumer's mind. We create distinctive names and consistent visual systems, from the logo to colours, typography and graphic style. Our branding gives FMCG brands a clear, genuine identity that gets noticed and stays in the memory.
We design packaging that catches the eye, builds brand recognition and supports buying decisions. We combine good looks with function and make sure the design meets regulations and retail chain requirements. The aim is packaging that looks good on the shelf and says straight away what makes the product different.
We design a wide range of materials that support sales, from leaflets, catalogues and promotional flyers to displays, stands and POS items. Each design is meant to catch the eye at the point of sale, reinforce the brand message and help the shopper decide.
We create animations that show a product, how it works, its ingredients or its benefits in an engaging, easy-to-follow way, both in digital channels and at the point of sale. Motion, light and sound strengthen the brand message and help it stand out in the fast-moving world of FMCG.
We design consistent, engaging visuals for brand campaigns, sales campaigns and content marketing. We create graphics, layouts and visual materials for each channel, from social media and digital campaigns to press ads and outdoor.
We design product and brand websites, online shops and landing pages with conversion, SEO and a consistent brand experience in mind. They work on every device and meet the requirements of e-commerce platforms, so the range is presented well and shopping is easy.
We build distinctive branding that catches the consumer's eye and makes the brand easier to recognise on the shelf.
We create visual systems and campaigns that make consumers reach for the drink first with their eyes, then with their hand.
We design brand images that combine good looks with credibility, from the packaging to online communication.
We help at the start: from the name and strategy to design, so you can earn consumers' trust and attract distributors.
We build a consistent image for foundations that supports their mission, their credibility and how well they communicate with the people around them.
We build the image of upmarket products, highlighting what sets them apart, their ingredients and the benefits they bring to the user.
Not just FMCG
FMCG is one of the four industries we work in most often. We deliberately do not stick to just one: what we learn in one industry, we put to use in another. The connection is often unexpected, but it leads to better results.
Another industry? Let's talkOther industries we have experience in
Mily Group
A rebrand for a deer antler supplier: communication strategy, logo, logo guidelines, the milygroup.com website and trade fair materials.
Dawtona Group
All of Dawtona's communication beyond the shelf: over 90 projects, from posts and trade fair stands to four websites and animations.
PetCuisine
We built a brand from scratch for a pet food manufacturer in the Dawtona Group: from the name and tagline, through packaging in 12 flavours and the website, to trade fair stands across Europe.
Zippy Tail
We built the Zippy Tail brand from scratch: the name, strategy, labels for eight supplements for dogs and cats, the shipping box and the shop design.
Made in Podlasie
Workshops, identity, labels and a trade stand for a Polish health food brand entering Kuwait.
Pokket
A loud, colourful website full of movement for a Gen Z brand of fruit mousse pouches from the Dawtona Group, developed as the brand's range grows.
01
At the start, we go together through every place where customers meet your brand, from the website to physical experiences. Based on that, we propose a set of materials that fits your needs and business goals, in order of priority and with the reasons, so you know where to start and why.
02
Yes. If your brand needs updating or a better fit with today's audience, we'll suggest a rebrand: anything from a logo facelift to a refresh of all your visual communication. We agree the scope and order of the changes together before we touch anything.
03
Of course. We work with an experienced copywriter who specialises in FMCG. We'll make sure the texts are accurate, meet current standards and are easy for your audience to read.
04
Yes. Every website we build has an easy-to-use CMS. We also run a training session, after which your team can change texts, photos and news on its own. If you prefer, we can take care of it for you.
05
Yes. If you choose to work with editable files, we'll prepare a well-organised package of graphic materials and templates. Your team can make small changes on its own without losing visual consistency, and for bigger things you can come back to us any time.
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