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Report design for listed companies.

Good numbers deserve a good layout.

An annual report is read by the board, investors, analysts and journalists, and each of them is looking for something different. We design a template in the company's identity and typeset every new edition in it, with tables and charts you can read without a magnifying glass, on time, quarter after quarter.

Showreel with sound
Cover of the PolTREG management report: purple circles form the letter P on dark green.
Table of contents with sections in rounded frames and subsections in two columns.
The “Key events” page with tiles and line icons.
Opening of the “Selected financial data” section: a dark green page with a large photo.
The start of the “About PolTREG S.A.” section, with the section number in a circle and the first paragraph in a larger type size.
The “PolTREG S.A. operations” section, with the company's mission in italics and a dark box explaining what regulatory T cells are.
A text page with a laboratory photo and a large quote.
The company's strategy and goals: text and two boxes with photos, “Goal” and “Mission”.
The “Value potential” page: seven arguments in numbered tiles.

Cover

PolTREG · management report, 58 pages

01Approach

How do we make a report readable without a magnifying glass?

This is how we work on every report, from a quarterly of a dozen or so pages to an annual management report: to a schedule you know from day one. At every stage you know what we're doing, why and when.

  1. Template

    We start with a template in the company's identity: the grid, typefaces, colours, and table and chart styles. We also build it in PowerPoint if the company wants to edit reports in-house. Every new edition comes together faster in it and looks as good as the first.

  2. Hierarchy

    The board, investors, analysts and journalists all read the same report differently. We put the key figures up front, open each section with a distinct page and number the subheadings, so everyone finds their chapter quickly.

  3. Tables

    We set tables by rules every accountant knows and every reader appreciates: figures aligned right, the unit in the header, negatives in brackets, the current period highlighted.

  4. Charts

    We choose each chart for the question it has to answer: change over time is shown differently from a revenue breakdown. We draw it straight from the spreadsheet, in the company's colours and with the values labelled.

  5. Text

    We split long blocks into shorter paragraphs, pull the most important sentences to the surface and explain difficult terms in boxes. The report then reads like a good article.

  6. Interaction

    More and more people read reports on screen, so we also make interactive reports, with animated charts, a clickable table of contents and transitions between sections. Readers choose what to dig into.

  7. Deadline

    A report has a deadline that can't be moved. We plan the schedule backwards from the publication date and stick to it until the last correction.

Our goal is a report you can read like a good article and search like a good table.

02What we design

What reports do you need?

These are the ones we design most often. For each: what we do, what you get and a project you can look through.

Annual report and management report The most important document of the year, from cover to final table

What we do

We design the cover, section openings, text layout, tables and charts, then typeset the whole thing in the company template. An annual report with an English version is set in the same layout, page for page.

What you get

  • Cover and section opening design
  • Typesetting of text, tables and charts
  • PDF for publication and for print
  • An English version in the same layout
PolTREG A 58-page management report in the company's new identity
Quarterly and half-year reports New editions in the same template

What we do

Periodic reports come back every quarter, so speed and consistency matter. We typeset them in a ready template, or design a PowerPoint template in which the company swaps figures, tables and charts itself. The layout stays the one investors already know.

What you get

  • New editions typeset in the template
  • A PowerPoint template, if you'd rather edit in-house
  • New tables and charts from your spreadsheets
  • A PDF ready for publication
PolTREG A quarterly financial report in the same template as the annual report
Charts and infographics Numbers you can see at a glance

What we do

We turn data into charts and infographics that show a trend at a glance. We design a shared style for them, so a chart from the report can go into a presentation or onto the company website without changes.

What you get

  • Charts and infographics in the company's colours
  • A chart style for the template
  • Versions for the report, presentations and the website
  • Open files for future editions
PolTREG The company's potential in tiles and a chart in the management report
Interactive reports For the screen: with motion, a clickable contents list and expandable data

What we do

A report read on screen can do more than paper. Charts draw themselves as you scroll, tables expand into detail, and the table of contents takes you to a section in one click. We design it in the company's identity, with the same figures as the print version.

What you get

  • Screen report design with animations
  • Animated charts and expandable tables
  • A clickable table of contents and transitions between sections
  • A version for the company website and a downloadable PDF
Results presentations For earnings conferences and investor meetings

What we do

Results also need to be told. We turn the report into a presentation for an earnings conference, an online investor Q&A or a meeting with a fund, with the same colours and charts, plus a template in which your team can build the next one.

What you get

  • Results presentation
  • A template in PowerPoint, Google Slides or Canva
  • Charts consistent with the report
  • A PDF version for sending
PolTREG An investor presentation in the company's identity More about presentations
Investor relations on the website Reports, calendar and shareholders in one place

What we do

We design and build investor sections: reports with filters and an archive, a publication calendar, the shareholder structure and company documents. The company adds new reports itself, in the admin panel.

See the investor section

What you get

  • Section design and build
  • Report filters and archive
  • An admin panel for adding reports
  • Language versions

Similar projects

03Tables

Same numbers, better results.

A table from a spreadsheet can be pasted into a report in a minute. The reader then pays for it with a quarter of an hour spent hunting for their number. After typesetting, the same data reads at first glance.

Table view

Sample data

Selected financial data (PLN thousand)
Item Current period Previous period Change
Income statement
Revenue from sales 48,213 41,977 +14.9%
Gross profit on sales 15,860 13,402 +18.3%
EBITDA 9,742 8,115 +20.0%
Operating profit 6,318 5,204 +21.4%
Net profit 4,905 4,377 +12.1%
Cash flows
From operating activities 7,120 6,530 +9.0%
From investing activities (3,410) (2,980) −14.4%

What typesetting changed

  1. Figures aligned right. Equal-width digits sit one above the other, so thousands are compared with thousands.

  2. The unit, once. Thousands of zloty stated in the header, with no “.00” in every cell.

  3. Current period first. Highlighted in colour and a heavier weight, because that's where reading starts.

  4. Negatives in brackets. Brackets are easier to spot than a minus sign, which gets lost in print.

  5. Groups and subheadings. A subheading separates the income statement from cash flows, and unnecessary lines disappear.

  6. Change as a bar. The direction and size of the change are visible before anyone reads the percentage.

Two PolTREG quarterly financial reports on dark green, with purple circles forming the letter P on the covers.

04Template

One template for the whole series.

For PolTREG, a biotech company listed on the Warsaw Stock Exchange, we designed a report template in its new identity, entirely in PowerPoint. The company edits each new edition itself, quarterly, half-year and annual: it swaps figures, text and charts, and the layout stays in place. Here's what it looks like inside.

Report page
Cover of the PolTREG management report: purple circles form the letter P on dark green.
  1. A letter P made of circles

    Circles from the brand symbol form the letter P. Some of them are windows with photos from the laboratory.

  2. A title in two typefaces

    The sans serif speaks of science, the serif italic adds warmth. The same pair works on the website and in presentations.

  3. Dark green

    The darkest colour in the brand palette belongs to covers and section openings. The light background is kept for content.

  4. The date in a pill

    The publication date in a rounded frame: a small detail that returns on every cover.

Table of contents with sections in rounded frames and subsections in two columns.
  1. Circles by the title

    Circles from the brand symbol return next to page titles, like the company's signature.

  2. Sections in frames

    Each section sits in a rounded frame with its page number, so the contents read like a map.

  3. Subsections in two columns

    Two columns let a long contents list fit on a single page.

Opening of the “Selected financial data” section: a dark green page with a large photo.
  1. A photo in a rounded frame

    Every section opens with a dark page and a large photo in the brand's purple tones.

  2. A circle by the section title

    The section title starts with a circle from the brand symbol, and the last word turns italic, as on the cover.

  3. Page number and logo

    The page number and the logo in the footer sit in the same place on every page.

The “PolTREG S.A. operations” section, with the company's mission in italics and a dark box explaining what regulatory T cells are.
  1. The section number in a circle

    A purple circle with a number shows where in the report you are.

  2. Numbered subheadings

    3.1, 3.2, 3.3: numbered subheadings with an arrow guide readers through a long section.

  3. The key sentence in italics

    We pull the company's mission out of the text and set it in larger italics. Even someone just flicking through the pages will read it.

  4. A box for non-specialists

    A dark box explains what regulatory T cells are. Investors don't need to be immunologists to understand what they're investing in.

The “Value potential” page: seven arguments in numbered tiles.
  1. Arguments in tiles

    The company's potential set out in tiles: each argument has its own number, title and a two-sentence description.

  2. Numbers in the brand colour

    Purple numbers lead the eye in order, from the first tile to the last.

  3. A punchline on a dark background

    The last tile sits on a dark background with a photo and closes the page like a punchline.

  • 58pages in a single management report
  • 4types of report in one template
  • 70+projects for PolTREG since the rebrand, including further reports
See the PolTREG project

05Investors

A report has its own address too.

Investors increasingly read reports on the company website and want to find the latest report, the publication calendar and the shareholder structure in a few clicks. We design and build sections like these, together with an admin panel where the company adds new reports itself.

The full Investors section on poltreg.bio: reports, general meetings, documents, shareholder structure, presentations and publication calendar.
The Investors section on poltreg.bio on a phone.

What an investor section usually includes

  • Current, periodic and annual reports with a filter and year selection
  • A calendar of periodic report publications
  • Shareholder structure in charts and a table
  • General meetings and company documents
  • Presentations and analyst recommendations
  • Investor contact

PolTREG

The investor section on poltreg.bio: reports with a filter and year selection, general meetings, company documents, shareholder structure in charts, presentations and a publication calendar, in Polish and English.

See the PolTREG project

Grupa BEST

On the new best.com.pl, investor relations and reports sit next to the customer platform, in Polish and English. We moved over 4,000 posts, reports and documents onto it.

See the Grupa BEST project
Pages of the PolTREG management report spread out on a navy table: the cover, table of contents, section openings and pages with tiles.

06Process

From spreadsheet to publication.

Six stages, each ending with something you can review and approve. Before we start, you know how the work will run, when you'll get what and what to expect at the end. For a quarterly report in an existing template the first two stages take no time at all; for a first annual report, each one is a project of its own.

  1. Stage 1 Deadline and scope We agree on what, by when and in how many languages.
  2. Stage 2 Template We design the grid, cover, section openings and table styles.
  3. Stage 3 Content and data We gather the text and spreadsheets and put them in order.
  4. Stage 4 Typesetting We typeset the text, tables, charts and photos.
  5. Stage 5 Corrections We make corrections in rounds, up to board approval.
  6. Stage 6 Publication We prepare the files for publication, the website and print.

07Questions

Before you get in touch.

Our text is in Word and our tables are in Excel. Is that enough?

Yes, that's how most reports start. We typeset the text from Word, and the tables and charts from the spreadsheets. We only ask for versions that have already been through the finance team, to keep corrections to a minimum.

How long does a report take?

A new report in an existing template usually takes us a few days to typeset, depending on its length and the number of correction rounds. The first report with a new template takes longer, which is why we plan the schedule backwards from the publication date.

How will we know what stage the project is at?

From day one you have a schedule: what will be ready at each stage, when, and what we need from you. After each stage we show the result and explain the decisions behind it, and we keep you updated on progress along the way, including while we're waiting for data from the finance team.

Can you design just the template, so we can typeset reports in-house?

Yes. We prepare the template in the software your team works in, with text, table and chart styles and a short guide, so every new edition looks like the first.

The report has to match our identity. What if we don't have one?

The template is built on the company's identity: its typefaces, colours and mark. When there's no identity, or it has aged, we start with branding, as we did for PolTREG: first the new brand, then reports in its template.

Do you typeset English versions?

Yes. The English version is set in the same layout as the Polish one, so the pages, tables and charts of both versions match. The translation comes from you or your translator.

Do you design ESG and sustainability reports?

Yes. An ESG report follows the same rules as an annual one: lots of data, several audiences and a deadline. We typeset it in the company template, so it sits next to the annual report like a sibling.

Do you handle ESPI filing or printing?

The company files the report in ESPI, the Polish system for regulatory announcements, and we prepare the files: a PDF for publication, a lighter version for the website and print files. We can also order the printing and oversee it for you.

How much does a report design cost?

We quote each report separately. The price depends on the number of pages, tables and charts, the language versions and whether a template already exists. For new editions in the same template the scope is known, so the price is predictable too.

Projects with this service

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