Customers look for your offer, partners for technical data, candidates for job openings and investors for reports. We design a site with a separate path for each of them, and a panel where your team keeps building it.
01Starting point
A company website has many audiences at once, and each comes for something different. Under each line below is what we do about it, and a project that started from a similar place.
A separate path for each audience
We start with who visits the site and why. Each group gets its own path, with content, a form and answers to its questions, and from the first screen the home page points everyone the right way.
What we do
An offer organised the way customers search
We divide the offer the way customers search for it and leave the company's org chart for the intranet. Each service or product gets a page built from one of a few templates, so even hundreds of pages look consistent, and your team adds new ones on its own.
What we do
A similar project of ours
Intima Clinic
On intimaclinic.pl we divided the offer the way patients search: “For her” and “For him”. Each of the 243 service pages is built from one of three templates, and a shared price list with 290 items feeds 140 small price lists next to the services.
See the project Intima ClinicSimilar projects
Specs and files behind a single link
Whatever customers ask sales reps about goes on the website: specifications, drawings, downloads and projects. The rep sends a link, and the customer comes back to the site whenever they need something.
What we do
A similar project of ours
Porta PRO
An architect needs a fire resistance class, a drawing for the documentation, a BIM file and reference projects. Porta's Architect Zone puts all of this in one place: specification tables filtered by door type, BIM files and a knowledge base, in Polish and Romanian.
See the project Porta PROSimilar projects
Moving content with a map of old addresses
First we list everything on the old site: pages, posts, reports and files. Content moves to its new place, and every old address redirects to a new one, so no links or Google rankings get lost.
What we do
A similar project of ours
BEST Group
We moved over 4,000 posts, reports and documents to the new best.com.pl, and over 300 old addresses now lead to new ones. Investors find investor relations there, complete with reports.
See the project BEST GroupSimilar projects
02What you get
A company website lives for years: new services, languages, job offers and news keep coming. So after launch your team gets a system where it adds all of this on its own.
We design a template for each type of content: service, product, project, post and job offer. An editor picks a template, enters the content, and the page is ready, in the same layout as the rest of the site.
Example At Nowa Stomatologia the service template is used 22 times: description, procedure, advice before and after, price list and a form with the service already filled in. Nowa Stomatologia
When the team adds an article, project or event, the site places it on the list, in the filters and on the home page by itself. Content meant only for specialists can sit behind a gate.
Example When Porta's team adds a project or a trade fair, the Architect Zone places it in the calendar and on the list automatically. Porta PRO
An enquiry goes to the department that will answer it, a newsletter sign-up to the right list, and job offers come straight from the recruitment system. Nobody retypes them by hand.
Each version has its own content and can have its own editors, and we set up the addresses so search engines show visitors the right language.
Example Dawtona's business site, dawtonafrozen.pl, runs in Polish and English, because enquiries come from all over the world. Dawtona Group
After launch we train the team to work in the panel and leave a manual. For 12 months we handle updates and backups, and after that we can keep developing the site together.
Example After launch we trained the PolTREG team, who now add news themselves. We update the investor section together with the company every month. PolTREG
03Projects
They include clinics, a listed company and a group operating in five countries. For DCX we did the website design only.
All projects
Porta PRO
A separate site for architects: door specifications, BIM files and a knowledge base, in Polish and Romanian.
Dawtona Group
Brand sites built from one system of modules, where marketing puts together new pages on its own.
BEST Group
The best.com.pl website and the sites of group companies in five countries, all on one system.
Intima Clinic
A clinic website where patients find the service, doctor and price on their own.
PolTREG
A website for a biotech company listed on the Warsaw Stock Exchange, written for patients, investors and partners, in two languages.
Mily Group
A website in English where partners find what they would otherwise ask a sales rep.
Nowa Stomatologia
A clinic website that books a visit in two clicks.
PetCuisine
A pet food manufacturer's website where partners choose the type, packaging and flavour, then send an enquiry.
Pokket
A brand website as loud and colourful as its flavours.
Vee
The vee.ai website and a landing page where Vee calls you live as soon as you leave your number.
Itrons
An installation company's website that leads to one of its five brands from the first screen.
DCX
A website design for a cooling systems manufacturer, laid out like an electronics store window.
04Scope
Behind a company website are several smaller projects: structure, design, panel and moving the content. Terms that sound technical are explained in plain words in our glossary.
We've done this for clients including
We've done this for clients including
We've done this for clients including
05Questions
As many as its audiences need. We settle the number on the sitemap before design starts, and build the menu around it. Thanks to templates, new pages need no design work: Intima Clinic has 243 service pages built from three templates.
Yes. A multilingual website has separate content for each language and can have separate editors. Porta PRO runs in Polish and Romanian, and Grupa BEST's six sites in five languages, one of them in Cyrillic.
We will. We list the old site's content and addresses, move them to their new places and set up redirects. For best.com.pl that meant over 4,000 posts, reports and documents, and for urtica.pl 367 redirects.
Yes, if the system allows it. Forms sign people up to mailing lists, job offers come from the recruitment system, and online booking leads to doctors' calendars. We start with a list of the systems you already use.
Six stages: analysis and workshop, sitemap and wireframe, visual design, development and panel, content and testing, and finally launch and support. We agree the schedule at the start and keep you posted as we go. Each stage is described in our website design process.
A company website answers the questions of many audiences and lives for years. A landing page has one goal and one button, usually for the length of a campaign. It can be built from the company website's blocks, like the campaign section on the Acer UK portal.
06Other types of websites
Website types often overlap: a company website gains a shop or a configurator, and a campaign landing page is built from the blocks of a site that's already live.
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