Since 28 June 2025, the Polish Accessibility Act, which implements the European Accessibility Act, has covered selected consumer products and services, including online shops, banking, passenger transport and telecoms.
Industrial companies?
If you only sell to other businesses, these rules usually don’t apply to you. If you run an online shop for individual customers, for example selling parts, and you’re not a microenterprise, they already apply.
If you sell to consumers online in Poland:
-> online shops are inspected by the Ministry of Digital Affairs,
-> a customer can file a complaint and the authority can order fixes,
-> the fine can reach ten times the average monthly salary, capped at 10% of turnover.
If you only sell to businesses, this act carries no fines. There is a simpler problem instead: customers can’t find what they’re looking for on your website.
We’ve worked with industrial companies for years. We keep seeing the same pattern:
A beautiful logo, a dreadful website
The company has a history, a reputation and experience, but the website looks as if it dates from the early days of the internet. Downloadable PDF catalogues, stock photos, no clear calls to action. The offer is three clicks deep (or more), and the contact details are tucked away in the footer.
No visual material
This is industry’s biggest pain point. There are no photos of the production floor, no good product shots, only manufacturers’ catalogues in poor quality. So what then? A stock photo library? Then the production manager says: “Those aren’t our gears, they’re a competitor’s.” And they’re right.
The website exists, but it doesn’t sell
An industrial B2B website often works like a business card: “here we are, this is our product, give us a call”. No information architecture, no sales funnel, no thought for how a business buyer actually makes decisions.
A B2B buyer needs technical specifications, case studies, certificates and standards, a way to request a quote without picking up the phone, and clear information about lead times and logistics.
If you sell to consumers online, your website and shop have had to be accessible since 28 June 2025. Service microenterprises (fewer than 10 employees and a turnover of up to €2 million) are exempt. If you only sell to businesses, there’s no obligation, but an accessible website is simply easier for every customer to use.
A WCAG-compliant website is one Google indexes better. Alternative text for images, a correct heading structure, fast loading and a good mobile experience all feed into SEO. An accessible website = a visible website.
Eight million people in Poland live with some form of disability. That isn’t only blind people. It includes older people and people with impaired sight, limited mobility or cognitive impairments. If your website doesn’t work for them, you lose contracts.
A good industrial website doesn’t live apart from the rest of your communication. We design a website that sells, sales materials that match your identity, LinkedIn company pages, and a visual identity system you won’t be embarrassed by in front of a client from Germany or Scandinavia.
When the website works well, your sales team doesn’t have to explain the offer from scratch. Customers arrive with a specific question, not with “so what is it you do?”.
For nearly 10 years we’ve been helping companies build consistent brands, brands that don’t suffer from a split personality.
At Fluostudio we bring together what others keep separate: brand strategy, visual design, user experience (UX), code and technical implementation. We listen, analyse and build improvements into your sales process.
-> +29% average increase in conversion rate
-> +35% increase in customer retention
At Fluostudio we don’t make websites to look pretty. We make websites that work for years.
DCX
We built DCX's whole brand communication on the logo it already had: from trade fairs and a catalogue to 3D launch animations, a website and LinkedIn.
Porta Drzwi
A design system for an existing logo: a frame taken from the logo, grids, icons, drawings, a catalogue, porta.com.pl, social media and sales materials for a door manufacturer.
Cookies
With your consent, we use Google Analytics and Hotjar to see how people use the site, and Google Ads to measure how well our ads work. Without consent, the site works just the same. You can change your choice at any time under “Cookie settings” in the footer. Details are in our privacy policy.
The fluo_zgoda cookie remembers this choice for 12 months. Cloudflare Turnstile protects the forms from bots.
Plausible counts visits without cookies or personal data, so it works regardless of this choice.
