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Anita, Creative Director, co-founder

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hello@fluostudio.pl
+48 726 220 596

Advertising and brand materials.

Getting noticed is our job.

Good advertising hits the mark before anyone has time to scroll on or walk past. We design advertising and brand materials, from leaflets and roll-ups to trade show stands, billboards and online campaigns. Each piece has one job, and together they speak with one voice, even when they're made months apart and by different suppliers. The brand's visual key makes sure of that.

01Approach

How we design great advertising materials

This is how we work on every piece, from a leaflet or roll-up to a trade fair stand or a campaign. You know the dates from the start: when you'll see the design, when files go into production and when the material will be ready.

  1. Goal first

    We start by asking what the material should achieve: sell a product, bring people to a stand or attract job applicants. That decides the form and the content.

  2. For specific people

    We design with your customers in mind. A buyer at a retail chain needs a different tone from a patient at a clinic.

  3. Within the brand system

    Every piece, from a business card to a billboard, fits the key visual. Customers recognise the brand before they read its name.

  4. One idea

    One piece carries one main idea. We'd rather use a short text and a big photo than a list of everything the company does.

  5. One idea, many formats

    We roll the campaign idea out to every medium and size needed right from the start, so the campaign looks like one whole.

  6. Ready for production

    The printer and the contractor get files, dielines, dimensions and a description of materials. The Made in Podlasie stand in Kuwait was built by a local contractor from our files.

  7. Templates for your team

    When there are many materials, we prepare templates in which your team swaps the photo and text on its own. We can also produce new materials on an ongoing basis.

Our goal is materials that hit the mark and show at once whose they are.

02What we design

What do you need?

We design what a brand uses to show itself to people: at trade fairs, around town, at its offices and online.

Trade fair stand A design with a visualisation and files for the stand builder

What we do

We design the stand together with graphics for the walls, the counter, product shelves and screens. The builder gets a visualisation and print files, and we can also produce the backdrop and giveaways.

What you get

  • Stand visualisation
  • Graphics for walls and counter
  • Print files and dielines for the builder
  • Roll-ups, leaflets and trade fair giveaways
PetCuisine The brand's first stand at Interzoo: ten panels, a back room and a shelf of packaging samples
Roll-ups, backdrops and flags Displays for conferences, training sessions and building entrances

What we do

We design portable displays that work at conferences, training sessions, in reception and outside the entrance. We lay them out so the name and one key idea can be read from several metres away.

What you get

  • Roll-ups and backdrops
  • Banners and flags
  • Print files for the contractor
irtech Flags for radiochemistry workshops
Advertising campaign One idea for posts, banners, posters, billboards and press

What we do

We roll one idea out to every medium and format needed, from posts to billboards. The campaign looks like one whole, even with dozens of graphics.

What you get

  • Campaign design
  • Versions for every medium and format
  • Banners, including animated ones
  • Files for print and broadcast
Acer The Chromebook Plus campaign in the UK: billboards, banners and animated banners
Signage for offices, interiors and vehicles Signs, wayfinding, walls, shop windows and company cars

What we do

We take the brand to the places customers visit in person and the places they pass by: signs, shop windows, walls, wayfinding, company cars and site boards. The contractor gets the files and dimensions.

What you get

  • Building sign and signage
  • Graphics for walls and windows
  • Vehicle wraps
  • Files and dimensions for the contractor
Intima Clinic A sign on the building, wayfinding and treatment room numbers
Anniversaries and events A mark or theme and a full set of materials for an anniversary, conference or training

What we do

For a company anniversary, a conference or a series of training sessions, we design a dedicated mark or theme and a full set of materials: invitations, printed items for guests, badges, backdrops and gifts.

What you get

  • Event mark or theme
  • Invitations and printed items for guests
  • Backdrops and venue signage
  • Giveaways and gifts
Porta's 20 years in Romania An anniversary in Arad, Romania: invitation, printed items for guests, menu, memory wall and album More about event and anniversary identity
Leaflets, brochures and ads Leaflets, guides, posters, press ads and banners

What we do

We design leaflets, brochures and guides to hand out or download, as well as posters, press ads and web banners in many sizes.

What you get

  • Leaflets and brochures
  • Posters and press ads
  • Web banners in many sizes
  • Files for print and web
Urtica The “Proste finansowanie” (simple financing) leaflet and guide covers
Post templates Post and story layouts in which your team swaps the photo and text

What we do

We prepare post and story templates and set up the profile, so your team can swap the photo and text on its own while everything still looks like the brand.

What you get

  • Post and story templates
  • Profile graphics
  • Rules for laying out posts
Fundacja MultiSport LinkedIn profile and post templates
POS materials From concept and design to support in production

What we do

We design materials that present the product at the point of sale: stands, display units, wobblers, shelf strips and promotion signs. We start with a concept that suits the product, the location and the store's requirements. Then we prepare the graphic design and files to the producer's specification. We also support your team during production: we advise on materials, check samples and help answer questions from the printer or manufacturer before the run.

What you get

  • Concept for POS materials and the way the product is presented
  • Graphic design suited to the medium and the display location
  • Production files to the agreed specification
  • Support with materials, samples and arrangements with the producer
A Vee billboard in an underpass with the line “We build voice bots people like talking to”, with silhouettes of passers-by in front of it.

03Our materials

At first glance

Billboards, roll-ups, backdrops, posters, leaflets and wall graphics from identities we designed. Each piece has a few seconds to get noticed, so it says one thing and makes it obvious whose it is.

04Out in the field

Far from the desk

The design ends on screen, but the material starts working far away from it: at trade fairs, in the city and on building sites. That's why, together with the design, we hand over files, dimensions and descriptions the supplier can work with on site.

05What you get

They look good on paper. And in practice.

You get files ready for print and publication, prepared for a specific printer, supplier or platform. Plus cutting templates, dimensions and a description of the materials, and for larger series, templates in which your team swaps the photo and text itself.

An unfolded black Hana Design concertina brochure with copper illustrations of an ergonomic chair, in streaks of light.
  1. Materials with a clear goal

    Every design has one job: to sell, to invite or to remind people of the brand. We design for paper, for screens and for everything in between.

  2. Campaigns in line with the brand

    Every campaign fits the brand strategy and key visual, so each new activity adds to what customers already know about you.

  3. A full set of materials

    From leaflets to social media campaigns, you get finished files ready to print and publish straight away.

  4. Attention, emotion, action

    We make sure the material catches the eye, stirs some emotion and says clearly what to do next: call, buy or visit the stand.

Projects with this service

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hello@fluostudio.pl

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+48 726 220 596

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