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The Regamet logo with the claim “Orzeł wśród blach” (“An eagle among metal sheets”) embossed in brushed metal

Regamet

A logo facelift and a catalogue where you choose a roof by eye

For over 30 years, Regamet has been making metal roof tiles and trapezoidal sheets in Mielec, in south-eastern Poland. We refreshed its logo, built a brand book with a set of 48 icons, designed the stationery and a 56-page roofing catalogue.

See what changed
  • 16pages in the brand book
  • 48icons for catalogues and tables
  • 56pages in the roofing catalogue
  • 6product sections in the catalogue

Starting point

A well-known brand, growing competition

For over 30 years, Regamet has been producing trapezoidal sheets and metal roof tiles in Mielec. It is one of the largest and best-known roofing manufacturers in Poland, with a well-established market position. When we started working together, it had 26 company sales points, and its sheets also went to Slovakia, the Czech Republic and Belarus.

The brand was well known, but competition in the roofing market was growing. Regamet needed a more modern image: a refreshed logo and colours, new product catalogues and stationery, and a simpler message in its advertising. All so the brand would come across as stronger and more coherent.

We started with strategy workshops. Then we worked on the mark, the rules for using it and the materials, above all the catalogue, because that's where customers compare profiles, colours and specifications. Finally, we set one standard for all brand and marketing materials.

  • Strategy workshops
  • Logo refresh
  • Colour palette
  • Brand book
  • Iconography
  • Stationery
  • Product catalogue
  • Standardised materials
  • Production and print
  • Project management

Mark

The same symbol, a refined logo

The symbol, a roof ridge with two strips of metal sheet, was recognisable, so we kept it. We corrected the proportions and shape of the whole logo so it works better in print and on screen. We also standardised the corporate colours: the red and black got fixed CMYK, RGB and HEX values, with white added to them.

We also showed the new materials with the old logo. That way the difference could be judged on real designs rather than on the mark alone.

  • Red HEX #ED1C24 CMYK 0 / 100 / 100 / 0 RGB 237 / 28 / 36
  • Black HEX #231F20 CMYK 0 / 0 / 0 / 100 RGB 35 / 31 / 32
Logo version

The primary version, for all company materials.For office printing when colour printing isn't available.For black-and-white printing and engraving.On red and dark backgrounds.

The logo's clear space is x, the height of the letter R. The symbol needs half its own width.

The Regamet logo after the facelift: upright, stronger lettering and a new typeface for the claim, in the same shot The Regamet logo before the facelift: slanted lettering and a lowercase claim, embossed in brushed metal
The same shot, two marks. The symbol stayed, the lettering straightened up, and the claim “Orzeł wśród blach” got a new typeface.
A three-dimensional Regamet logo on a light building facade

Typography

Two typefaces, two jobs

Poppins is the corporate typeface, Rubik the supporting one. The pairing improves legibility and clearly separates types of information: in the catalogue you can tell straight away what's a product name and what's a specification. Both typefaces are under a free licence (Open Font License), so the company doesn't have to buy a licence for every workstation.

  • Corporate typeface · Indian Type Foundry

    Poppins

    Mona, the beauty of precision

  • Supporting typeface · Hubert & Fischer

    Rubik

    Effective width 1140 mm

An open Regamet catalogue on the spread with the Novo 27 and Novo 48 panels

Catalogue

56 pages you browse by eye

Nobody reads a roofing catalogue cover to cover. Customers flick through, look for a profile they like, then compare dimensions and colours. So every product got the same page layout: a large photo of a house with the profile name, a short description, specifications with icons and a RAL colour chart.

The catalogue got a new key visual and a new information architecture. We arranged the range into six sections. Each opens with a spread with a photo and a short introduction, and the header on every page tells you which section you're in.

  1. pp. 1–7 About the company
  2. pp. 8–15 Modular metal roof tiles Viva, Puma Duo, Mona Duo
  3. pp. 16–27 Metal roof tiles Mona, Roma, Maxima, Gloria, Olimpia
  4. pp. 28–31 Novo panels Novo 27, Novo 48
  5. pp. 32–39 Trapezoidal sheets T-7, T-14, T-18, T-20, T-35, T-35 Plus
  6. pp. 40–47 Roofing accessories flashings, roof access, ventilation, gutters
  7. pp. 48–55 Exclusive coatings Purtext, Exelent, Mat Strong300
  • Spread opening the Modular metal roof tiles section of the Regamet catalogue

    pp. 8–9 Modular metal roof tiles

  • Spread opening the Metal roof tiles section of the Regamet catalogue

    pp. 16–17 Metal roof tiles

  • Spread opening the Novo panels section of the Regamet catalogue

    pp. 28–29 Novo panels

  • Spread opening the Trapezoidal sheets section of the Regamet catalogue

    pp. 32–33 Trapezoidal sheets

  • Spread opening the Roofing accessories section of the Regamet catalogue

    pp. 40–41 Roofing accessories

  • Spread opening the Exclusive coatings section of the Regamet catalogue

    pp. 48–49 Exclusive coatings

Product page

The same specifications, always in the same place

As in the catalogue, every specification has its own icon, and the effective width is shown against the overall width of the sheet at a glance.

Product from the catalogue

Modular metal roof tilesNew

Viva

The VIP of flat sheets

Overall width
1195 mm
Effective covering width
1111 mm
Profile height
35 mm
Tile module length
350 mm

Sample colours

  • RAL 9005
  • RAL 8019
  • RAL 8017
  • RAL 8004
  • RAL 7024
  • RAL 6020

Catalogue, p. 10

Modular metal roof tilesNew

Puma Duo

A roof with claws

Overall width
1210 mm
Effective covering width
1125 mm
Profile height
30 mm
Tile module length
350 mm

Sample colours

  • RAL 9005
  • RAL 8019
  • RAL 8017
  • RAL 8004
  • RAL 7024
  • RAL 6020

Catalogue, p. 12

Metal roof tiles

Mona

The beauty of precision

Overall width
1190 mm
Effective covering width
1140 mm
Profile height
27 mm
Tile module length
350 mm

Sample colours

  • RAL 9005
  • RAL 8019
  • RAL 8017
  • RAL 8004
  • RAL 7024
  • RAL 6020

Catalogue, p. 18

Metal roof tiles

Roma

Avant-garde in its purest form

Overall width
1170 mm
Effective covering width
1110 mm
Profile height
27 mm
Tile module length
350 mm

Sample colours

  • RAL 9005
  • RAL 8019
  • RAL 8017
  • RAL 8004
  • RAL 7024
  • RAL 6020

Catalogue, p. 20

Metal roof tiles

Gloria

A classic, revisited

Overall width
1190 mm
Effective covering width
1100 mm
Profile height
25 mm
Tile module length
350 mm

Sample colours

  • RAL 9005
  • RAL 8019
  • RAL 8017
  • RAL 8004
  • RAL 7024
  • RAL 6020

Catalogue, p. 24

Metal roof tiles

Olimpia

Timeless looks

Overall width
1195 mm
Effective covering width
1110 mm
Profile height
18 mm
Tile module length
350 mm

Sample colours

  • RAL 9005
  • RAL 8019
  • RAL 8017
  • RAL 8004
  • RAL 7024
  • RAL 6020

Catalogue, p. 26

Novo panels

Novo 48

Standing seam

Overall width
518 mm
Effective covering width
480 mm

Sample colours

  • RAL 3009
  • RAL 3005
  • RAL 9005
  • RAL 8019
  • RAL 7024
  • RAL 6020

Catalogue, p. 31

Trapezoidal sheets

T-18

For roofs and facades

Overall width
1170 mm
Effective covering width
1065 mm
Profile height
18 mm

Sample colours

  • RAL 9005
  • RAL 8017
  • RAL 7024
  • RAL 3009

Catalogue, p. 36

Trapezoidal sheets

T-35

For halls, shelters and warehouses

Overall width
1090 mm
Effective covering width
1030 mm
Profile height
35 mm

Sample colours

  • RAL 9005
  • RAL 8017
  • RAL 7024
  • RAL 3009

Catalogue, p. 38

Data from the catalogue we designed. Regamet's current range is on regamet.pl.

The Regamet catalogue open at the spread opening the modular metal roof tiles section, with a photo of a house at night

Coatings

A cross-section of the sheet instead of a paragraph on technology

Regamet has three coatings you can't buy from anyone else. Instead of describing them in a wall of text, in the catalogue we took the sheet apart layer by layer and added the technical data with icons.

Coating

A polyurethane paint with a matt texture, developed together with a steel supplier and a paint manufacturer.

  1. Matt polyurethane coating, 50 µm
  2. Primer paint
  3. Zinc coating 275 g/m²
  4. Steel core
  5. Backing paint
Coating thickness
50 µm
Corrosion resistance
RC5
Salt spray test
>700 h
UV resistance
RUV4

A gloss finish with acrylic particles that increase scratch resistance and give a grainy texture.

  1. Acrylic-blend coating, 40 µm
  2. Primer
  3. Zinc coating 275 g/m²
  4. Steel core
  5. Backing coat
Coating thickness
40 µm
Corrosion resistance
RC4
Salt spray test
>700 h
UV resistance
RUV4

A matt finish on S250GD structural steel with a thicker zinc layer. The sheet is 0.54 mm thick.

  1. Primer and decorative coat, 35 µm
  2. Zinc coating Z300 g/m²
  3. S250GD steel core
  4. Protective coat
Coating thickness
35 µm
Corrosion resistance
RC3
Metallic substrate
Z300 g/m²
UV resistance
RUV3
Catalogue spread about the Mat Strong300 coating: description, benefits with icons, technical data table, colours and a cross-section of the sheet
This is how it looks in the catalogue: Mat Strong300 on pages 54–55, with a cross-section, a data table and colours.
The Regamet catalogue open at the Mona metal roof tile, with its specification panel and colour chart

Iconography

48 icons, one drawing style

The icons work in specification tables, distinguish the types of sheet in the range and label product benefits. Each is drawn with the same thick black line and a red accent, like the symbol, so even side by side they look like one set. They make the catalogue easier to navigate, and the key product features are visible straight away.

Show icons
  • Roof windows
  • Roofing flashings
  • Roofing membranes
  • Installation speed
  • Roof pitch adjustment
  • Ecology
  • Weathertightness
  • Profile height
  • Tile module length
  • Overall width
  • Max width
  • Min width
  • UV resistance categories
  • Paint coating thickness
  • Corrosion resistance
  • Roof tiles
  • Metal substrate
  • Trapezoidal sheets
  • Roofing screws
  • Light weight
  • Metal roof tiles
  • Durability
  • Gutter systems
  • Concrete roof tiles
  • Garage doors
  • Sheet metal flashings
  • Design
  • Transport
  • Order your way
  • Micro-ventilation on battens
  • Scratch resistance
  • 35-year warranty
  • 40-year warranty
  • 50-year warranty
  • Drainage channel
  • Formability
  • Salt spray test
  • Paint
  • Structural steel
  • Light reflection
  • Overall width
  • Easy installation
  • Finish
  • 35-year written warranty
  • Effective covering width
  • Garage windows
  • Modern roofing
  • Ceramic roof tiles
Front and back of the Regamet business card

Stationery

A business card you want to turn over

The business card has a white front with the details and a red back with the white mark. It's printed on 350 gsm matt coated paper, with soft touch lamination and hot foil stamping. We prepared the letterhead and business cards as files the Regamet team fills in itself, without ordering every change from a designer.

Size
90 × 50 mm
Paper
matt coated, 350 gsm
Finish
soft touch + hot foil stamping
  • Business cards
  • A4 letterhead
  • DL and A5 envelopes
  • A4 folder
  • Email signature
  • Pens
White pens with the red Regamet symbol

An eagle among metal sheets

Regamet got its mark in better shape, rules that keep its use in check, and a catalogue where the key product features are visible straight away. Coherent company materials and practical catalogues reinforce its image as a leading roofing manufacturer in Poland.

The team prepares letterheads and business cards itself, in easy-to-edit files, which makes everyday work smoother.

Our symbol still opens the regamet.pl website.

Client
P.P.U.H. Regamet, Mielec
Scope
Strategy workshops · Branding · Logo · Catalogue · Business materials · Production and print

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