Motion design and animation for business.
We animate logos, products, event screens, social posts, ads and websites, in 2D and 3D. We start from the goal, work within your brand guidelines and deliver files ready for every channel.
01Approach
What goes into a great animation?
Every animation has a job: to announce a launch, stop people at a stand or show how a product works. This is how we approach every one, from a post lasting a few seconds to a device launch in 3D.
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Understanding
We start by getting to know the product, the audience, the purpose of the film and where it will play. We look at what competitors show and draw on your team's knowledge, because they know your customers best.
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Story
Every film has one main idea and ends on something concrete: a product, a line or an invitation. We set up the motion so it leads the eye exactly where it should go.
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Brand
We take the motion from the identity: its colours, typefaces and the shape of the mark. That way the animation speaks with the same voice as the rest of the brand, and each new film looks like part of the same family.
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Material
We work with what you have: footage, photos, CAD files and finished copy. When we start from a blank page, we write the script, draw in 2D or model in 3D, and find the right voice-over artist.
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Checking
We watch every version at its final size, from a banner to a stage screen. An animation works when the most important thing is visible in the first few seconds and the headline can be read even in the smallest format.
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Formats
Formats are planned at the start: 16:9, 1:1, 4:5 and 9:16, banners, screens and language versions. You get files ready to publish, and when a new channel or market comes along, we make new versions from the same scenes.
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Project management
Before we start, you know how the work will run, when you sign off on what and what you'll get at the end. Along the way we keep you posted, and we gather feedback on the script and storyboard, where changes cost the least.
02Animation types
What might you need animation for?
These are the jobs companies bring to us most often. For each one we describe what we do and what you get, and show a similar project.
Logo and identity Logo animation, identity animation and brand motion guidelines
What we do
We turn the brand guidelines into an identity animation: how the logo appears, at what pace and with which transitions. Then we carry that motion over to posts, presentations, films and screens, so the brand moves the same way everywhere.
What you get
- Logo animation
- Identity animation
- Intro and outro for films
- Motion for posts and presentations
Product launch The product in 3D, even from engineering files
What we do
We build the 3D scene from engineers' CAD files, so the product doesn't need to have been photographed yet. We set the light, camera and pace so it looks like an electronics commercial.
What you get
- 3D animation from CAD files
- Short and longer versions
- Frames for posts and presentations
- Intro and outro for brand films
Events and screens Invitation, stage, breaks and reception screens
What we do
We prepare the visuals for an entire event: an animated invitation, the guests' arrival, interludes, talk titles and thank-yous. Each scene is made at the resolution of the screen it will play on, and the files go to the technical crew.
What you get
- Animated invitation
- Script for the event visuals
- Sequences for every screen
- Loops for breaks and reception
Social media Posts, reels and stories at a steady pace
What we do
We agree on a few recurring brand moves: how text comes in, how the product appears, how a film ends. From these we build posts, reels and stories, and each new piece is quicker to make, because the rules are already in place.
What you get
- Brand motion guidelines
- Posts, reels and stories
- 1:1, 4:5 and 9:16 formats
- Launch teasers
Motion on the website Animated backgrounds, sections and micro-interactions
What we do
Motion is designed together with the page layout: what moves when the page loads, what moves on scroll and what only reacts on hover. Backgrounds, category animations and micro-interactions are prepared separately for mobile and desktop, in light files. For the website launch we also make a short film that tours the screens.
What you get
- Website motion script
- Animated backgrounds and sections
- Mobile and desktop versions
- Website launch film
Campaign in many formats Spot, banners, digital screens and posts
What we do
We plan the campaign across a spot, animated banners in ad network sizes, posts and digital screens. We make sure the headline and product are legible in every format, even in a 300 × 250 banner.
What you get
- Spot
- Animated banners
- Versions for digital screens
- Campaign posts
A product that needs explaining Instructions, a service or an app in a few scenes
What we do
We break the subject down into steps and show each one with a drawing, motion and a short caption. A film like this works on the website, in the shop, at trade fairs and for sales reps, in several languages.
What you get
- Script and storyboard
- Step-by-step animation
- Language versions
- Drawings for leaflets and instructions
03Our work
Our animations
36 animations for 24 brands: identities, 3D launches, screens, campaigns, websites and narrated films. Each one comes with a description and the full version.
- DCX A device launch built from CAD files
- Urtica Identity animation
- Zippy Tail A vertical brand film
- Gaz-Błonie A narrated film about LNG stations
- Grupa Dawtona Product animations
- PolTREG Identity animation for a Warsaw-listed company
- Acer Animated banners for the Chromebook Plus campaign
- Itrons A mark that builds the sub-brands
- Intima Clinic Group brand animation
- Stamper A loyalty app for salons
- Porta An animated invitation in five languages
- Pure Dent Clinic identity animation
- DCX The whole project in a vertical film
- Mily Group Animation for a new brand
- Paxy A courier service in 15 seconds
- Nowa Stomatologia Motion for a clinic's mark
- irtech Identity in a vertical film
- Overmax An online shop design in motion
- Grupa Dawtona A sponsor spot for WOŚP
- Porta A screen at the gala
- Grupa BEST A mark for the 30th anniversary
- Itrons The new website, vertical
- Made in Podlasie A logo animation from a paper cut-out
- Mily Group A website tour in 20 seconds
- Solar Systems Animated installation instructions
- Stamper A loyalty app for restaurants
- Acer Animations for the Aspire Vero landing page
- PolTREG A teaser for the new website
- Itodi Posts from the same building blocks
- Itodi Key visual in motion
- HomeKoncept Identity in motion
- Intima Clinic A loop for the reception screen
- Pokket Animated backgrounds for product lines
- PR Plastics The identity in one film
- Grupa Dawtona Animated posts
- PolTREG Reels and posts
04How we work
From idea to the file on screen
We work in stages and show you what we've made after each one. You always know what we're doing and why, and when it's easiest to change something.
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01
Goal and setting
We start with a conversation about the goal: why the animation is being made, who will see it, where it will play and what should stay with people afterwards. A post, a reception screen and an LED wall on stage mean three different formats, lengths and paces.
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02
Script
We write out what's on screen second by second, which lines appear and how the film ends. For films that explain a product, we also set the order of the steps and the captions.
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03
Storyboard and style
We draw a storyboard and show the style on a few keyframes: colours, typography, light. Changes cost the least at this stage, so this is where decisions are made.
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04
Animatic
We put the sketches on a timeline, with real shot lengths and rhythm but no detail. The animatic shows how the film flows before we start polishing it.
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05
Animation
We animate in 2D or 3D, and products on models built from CAD files. We set the motion, transitions and easing so the pace suits the brand and the place where the film will play.
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06
Versions and files
From one animation we make every format and language version needed: 16:9, 1:1, 4:5 and 9:16, banners in ad network sizes and files for LED walls at each wall's resolution.
Grupa Dawtona · product animations
05Scope
What we animate
Our shortest animations last a few seconds, the longest a whole gala. We make them in 2D and 3D, within the guidelines of a brand we know or one we're designing right now.
01Brand
- Logo animation
- Identity animation
- Brand symbol in motion
- Pattern
- Kinetic typography
- Brand motion guidelines
- Intro and outro
Clients include
02Product
- 3D animation
- 3D rendering
- Animation from CAD files
- Packshot in motion
- Product launch
Clients include
03Screens and events
- Gala and conference screens
- Reception screens
- Animated invitations
- Loops for breaks
Clients include
04Social media and advertising
- Posts
- Reels and stories
- Animated banners
- TV spot
- Launch teasers
- Language versions
Clients include
05Websites and apps
- Animated backgrounds
- Section animations
- Micro-interactions
- Scrollytelling
- Website launch film
Clients include
06Explainer films
- Explainer video
- Animated instructions
- How-to videos
- Product and service teasers
Clients include
06Before you ask
Frequently asked questions
Someone else designed our logo. Can you animate it?
Yes. We also animate marks we didn't design, and we stick to their guidelines. That's how we worked with the number 32 and the arc of a smile for Nowa Stomatologia: a dot drops and stretches into a line, and the line bends into a smile.
We don't have product photos yet. Can you still make an animation?
Yes, from the engineering files. We built the launch of the DCX units on engineering models before any photos existed. When a revised model came in mid-project, we re-rendered the scenes.
Do you only do 2D, or 3D animation too?
Both. In 3D we animated the launches of the DCX units and the Dawtona products: cans, jars and bottles, where we set the light, material and reflections by hand. In 2D we make logo and identity animations, like the one for the Pure Dent clinic, as well as posts and narrated films that explain a service, like the film about LNG stations for Gaz-Błonie.
We already have footage and copy. Can you just do the editing?
Yes. We edit from what you have: footage, photos, files from a shoot and finished copy. If something's missing, we write the script, draw, model or find a voice-over artist. We agree on the scope together when preparing the quote.
What formats will we get the files in?
Whatever the channel needs: 16:9, 1:1, 4:5 and 9:16 for social media and ads, banners in ad network sizes, and for event screens, files at each screen's resolution, as at the anniversary of Porta in Romania.
Can you make language versions?
Yes. The invitation to the Porta gala was made in five languages, and so was the teaser film for the Porta catalogue. The animated Solar Systems instructions come in Polish, English, German, French and Italian.
Can you make animations for our website?
Yes. On the Dawtona website, each of the seven product categories has its own animation, and on pokket.pl every line of mousses has an animated background, separately for mobile and desktop. We design website motion together with the layout.
How long does it take?
It depends on the length, technique and number of versions. A post lasting a few seconds is quicker to animate than a 3D launch with several shots. After the first call you get a quote and a schedule with dates for every stage and sign-off.
Other services
Often paired with animation
- Explainer video Films that explain a product or service step by step.
- Logo design A mark we design with motion in mind from the start.
- Branding and rebranding The identity we take colours, typefaces and motion rules from.
- Websites Websites where motion helps people find what matters most.
- Presentations Presentations for the stage and for sales teams, with animation built in.
- Catalogues Catalogues and instructions we make launch films for.
