Nordic countries DK · FI · NO · SE
397 302253821398 jobs
Quarterly banner sets for Elkjøp, Power, Komplett, Netonnet, Elisa and other chains, Acer for Education stands at the Sett trade fair and Predator merchandise for DreamHack.
- Chromebook Plus digital poster, “Swap arrgh for ahhh”, UK
- Swift 14 banner for the Power retail chain, Nordic countries
- Aspire 14 AI print ad in PCtipp magazine, Switzerland
- Predator graphic, “Buy a desktop and get 50% off a monitor”, Poland
- Nitro 17 cashback ad for social media, Germany
- Acer for Education stand at the Sett trade fair
- Aspire Vero banner “Start your Verolution” for PCtipp, Switzerland
- Predator merchandise graphic for DreamHack, Nordic countries
- Predator Helios 18 cashback story, Germany
- Acer UK Partner Marketing Hub on phone screens
- TravelMate Spin P4 ad in PCtipp, Switzerland
- Chromebook Plus digital billboard, UK
Acer
Over 1,200 jobs for Acer across five European markets
For years we've been designing for Acer's offices in the UK, the Nordic countries, Germany, Switzerland and Poland. Banners for retail chains, product videos, landing pages, trade fair stands and a portal where Acer UK's partners download brand materials themselves.
See the scaleScale
1,240 jobs, each a separate folder in our archive
We work for five markets, and each has its own rhythm: the Nordic countries order banners for retail chains every quarter, Germany orders product videos, and Poland newsletters and gaming promotions.
Switzerland CH
250 1582211028031 jobs
Banners for online shops such as brack.ch, Alltron and Interdiscount, often in German and French, and ads in PCtipp magazine.
Germany DE · DACH · Baltics
234 7881200181126 jobs
Around 80 product videos, campaign landing pages (including Swift Go, Orion and Predator laptops), cashback ads for social media, trade fair backdrops and roll-ups.
Poland PL
198 1416298220631 jobs
Newsletters, Predator promotions (IEM, Predator Cup), the Acer Golf Cup tournament and a Predator landing page in versions for the retailers x-kom, RTV Euro AGD and Media Expert.
United Kingdom UK
161 2818226531222 jobs
The Partner Marketing Hub, sales materials for resellers, landing pages (Aspire Vero, Make your mark) and the Chromebook Plus campaign.
Partner Marketing Hub · Acer UK
Acer partners download brand materials themselves
Before the portal existed, every partner request for a logo, product photos or a presentation had to be handled and sent by hand by someone at Acer UK. In workshops with the Acer UK marketing team we gathered what took the most work, then agreed the portal's structure together.
We split the materials into four groups: brand guidelines, marketing assets, sales tools and product assets. On top of that came search, filters and downloading several files at once. The design follows the Acer design system: the Acer Foco typeface, green, white and grey.
- 5sprints
- 10weeks of work
- 4groups of materials
- 1CMS training session and a guide for new team members
Every category got its own cover
We designed covers for the categories and downloadable materials, so it's clear at a glance what's inside.
The portal keeps growing
In the CMS panel the Acer UK team can add materials, pages and filters themselves. After the training we gave them a guide for new team members. Later we built a campaign section with three landing pages and took care of the portal's updates and security.
- 351entries with materials
- 2,765files in the library
Products website
The whole range, well presented
For Acer we built a website that promotes and presents the brand's products: from laptops and desktops to monitors and projectors. The aim was to show the wide range of devices and series on offer and point out what they do for the user.
Each product page opens with slides about the benefits, and the technical specifications sit further down for anyone who wants to compare the numbers.
Aspire Vero
One laptop, six markets
The Aspire Vero is an Acer laptop with a casing made from recycled plastics. It started with an interactive landing page for Acer UK showing the computer's main features and the brand's commitment to a more sustainable future. We designed the page sections and animations that show the eco story in pictures, from the cardboard packaging to a seedling growing out of the screen. After that, Vero kept coming back to us from other countries.
- UKA landing page with animations, banners, a carousel, a mailing and a one-pager.
- LT · LV · EEA landing page for the Baltic countries.
- PLA recycling animation, banners and a wallpaper.
- CHAds in PCtipp and “Start your Verolution” banners in German, French and Italian.
- DK · FI · NO · SEA campaign with TD Synnex, a landing page with a video and banners for Elkjøp.
- DEBanners, a video, bundle packaging and an out-of-home ad.
Chromebook Plus · Acer UK
One idea in every format
The “Swap arrgh for ahhh” campaign for the UK launch of the Chromebook Plus: from 48-sheet digital billboards, 6-sheet posters and website banners to animated display ads and social media carousels. Later the same product came back to us from Germany and the Nordic countries.
True to scale, each format keeps the proportions of its pixel dimensions. Next to the billboard, a 300 × 250 banner looks like a postage stamp.
Predator · Poland
One promotion, three shops
An Acer Predator bundle promotion: a desktop plus a monitor. We designed the landing page in versions for x-kom, RTV Euro AGD and Media Expert, along with banners for the top of each shop's site and social media graphics. The versions differ in the offer: at x-kom it's 50% off the monitor, at RTV Euro AGD a discount from PLN 200. The layout and graphics are shared.
The landing page's first screen in two versions.
Day to day
Quarter after quarter, market after market
Most of our work for Acer follows a steady rhythm: new products, retail chains and trade fairs. A few examples from recent years.
Nordics
Germany
Nordics
Switzerland
Nordics
Germany
Switzerland
Nordics
One design team for five offices
For Acer, we're the team that receives jobs from different countries, in different languages and at different speeds: from an urgent banner for tomorrow to a portal partners use every day.
On many of these jobs we worked closely with the WĘC PR agency.
- Client
- Acer
- Markets
- Nordic countries · Switzerland · Germany · Poland · United Kingdom
- Scope
- Strategy workshops
- UI/UX Design
- Website
- Coding
- CMS panel
- Rollout
- Animation
- Social media
- Video editing
- Leaflets and brochures
- PPTX presentations
- Branded merchandise
- Technologies
- WordPress · Adobe XD
The brand, products and product photos belong to Acer. We show the materials we designed.
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