We design pages for campaigns, launches and promotions: they say the same thing as the ad and lead to one action. Versions for different countries and retailers are built from the same layout.
01Starting point
A landing page has one job, and nothing distracts from it. It's usually built in one of these four situations.
The same headline in the ad and on the page
Anyone who clicks an ad should see the same headline, product and button right away. We design landing pages together with the ads or based on them, so nobody has to hunt for the promise they clicked on.
What we do
A similar project of ours
Acer
In the Acer Predator promotion, the landing page version for x-kom, a Polish electronics retailer, opens with the same headline as the social media graphic: “Buy a desktop, get 50% off a monitor”. We also designed banners for the top of the retailer's website.
See the project AcerA demo on the first screen
We show the product in action: a recording, a video or a live trial. Visitors try it out for themselves, and the form waits alongside for the moment they want to leave their details.
What we do
A similar project of ours
Vee
The first screen of vee.ai plays a demo call in which Vee confirms a dentist appointment. The Vee Care landing page has only a home page, a form and contact details, and when someone leaves their number, Vee calls them live within 10 seconds.
See the project VeeA campaign on a layout that already works
When a campaign returns, we don't start from zero. The layout that works stays; the questions, prizes and graphics change. We design the mechanics so everyone plays a little differently and wants to come back.
What we do
A similar project of ours
Dawtona Group
We've run the Moc Pomidora quiz for four Great Orchestra of Christmas Charity finales in a row: 10 questions drawn from a pool of 60, and 5 tomatoes open the entry form. We leave the layout alone, because it works.
See the project Dawtona GroupCountry and retailer versions from one layout
We design a layout that can handle different languages and different partners. New versions are built from the same sections, so each market gets its page faster, and it stays in line with the rest of the campaign.
What we do
A similar project of ours
Acer
For Acer UK we designed the landing page for the Aspire Vero laptop, with animations that show its eco credentials in pictures, from the cardboard packaging to a seedling growing out of the screen. After that, Vero kept coming back to us from more countries.
See the project Acer02What you get
A landing page is short, but it needs the same care as a large website: a headline that matches the ad, fast loading and a form someone actually answers.
Versions differ in the partner's logo, the headline or the language, but they're built on the same sections. So each new version comes down to changing the content.
Example We designed the Acer Predator promotion landing page in versions for x-kom, RTV Euro AGD and Media Expert, along with banners for the top of the retailers' websites and social media graphics. Acer
We design animations together with the layout and describe them section by section: what moves, when and for how long. The developer doesn't have to guess, and the site looks just like the design.
Example For the pokket.pl build we handed over a written description of the animation in every section of the home page. Pokket
A landing page doesn't need its own address. When a site is built from blocks, new campaign pages are put together from what's already there, and your team can add more in the panel.
Example On the Acer UK portal we added a campaign section with three landing pages. Acer
The form collects only what you need to reply and goes where someone will answer it: a department inbox, the sales system or a mailing list. It also shows which campaign each submission came from.
Example After launch, biurokoncept.pl gained landing pages for enquiries. Biurokoncept
03Projects
We've built them for product campaigns, special initiatives and sales, sometimes in one version, sometimes for several countries and retail chains.
All projects
Vee
The Vee Care landing page, where Vee calls back live within 10 seconds, and the demo call on the first screen of vee.ai.
Acer
The Acer Predator promotion in versions for x-kom, RTV Euro AGD and Media Expert.
04Scope
A landing page is a single page, but the work is like a campaign: a headline, motion, versions and a form someone picks up. Terms that sound technical are explained in plain words in our glossary.
We've done this for clients including
We've done this for clients including
05Questions
Usually much less time than a company website, since a landing page has one goal and a few sections. It's quickest when built from the blocks of a site that's already live. We set the deadline at the start, to match the campaign launch.
It depends on the campaign. A campaign with its own name, like the Moc Pomidora quiz, gets its own address. A product campaign can live on your website: on the Acer UK portal we added a campaign section with three landing pages.
Yes. The Acer Predator promotion landing page has versions for x-kom, RTV Euro AGD and Media Expert, and Vero kept coming back to us from more countries. All versions are built from the same layout.
We can do it all, from headlines to graphics and animations, or work from campaign materials you already have. For Acer Predator, alongside the landing page we designed banners for the top of the retailers' websites and social media graphics.
Wherever someone will answer them: an inbox, the sales system or a mailing list. On the Vee Care landing page, Vee calls the visitor within 10 seconds of them leaving their number.
A company website answers the questions of many audiences and lives for years. A landing page has one goal and one button, usually for the length of a campaign, launch or promotion.
06Other types of websites
Website types often overlap: a company website gains a shop or a configurator, and a campaign landing page is built from the blocks of a site that's already live.
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