The quietest salesperson in your company.
It works on every shelf and never takes a holiday. We design packaging that's visible from the end of the aisle and makes people want to pick it up: from a single label to a range in more than a dozen flavours, with print-ready files and visuals for your shop.
Showreel with sound01Approach
This is how we work on every pack, from a single label to a range of more than a dozen products for several markets: in stages, from shelf analysis to the printer's proof. At every stage you know what we're doing, why and when.
Before we draw the first line, we check where the product will stand: what's next to it, which colours are already taken and from how far away a customer will first see it.
The front keeps what the customer has to see straight away: brand, name and variant. Ingredients, directions and small print go on the sides and back, where customers look for them.
The pack has to open easily, fit in the outer carton and survive the trip to the shop. We fit the graphics to the structure, material and print technology.
The packaging speaks with the same voice as the website, catalogue and stand. If there's no brand yet, we start with branding, as we did for Zippy Tail and Made in Podlasie.
We design the whole range from the outset: a colour rule, a place for the variant and a grid with room for the next flavour. A new product then becomes another variant in a ready layout.
We agree the die line, paper, colours and finishes with the printer before the design gets going. We can also order the print run and oversee it for you.
02What we design
These are the ones we design most often. For each: what we do, what you get and a project you can look at.
What we do
We design labels where the name can be seen from a distance, and the ingredients, dosage and barcode sit where people look for them. We test a few content layouts on 1:1 printouts before choosing one.
What you get
Similar projects
What we do
We lay out the graphics on the printer's die line, panel by panel, so nothing gets cut off once it's folded. We choose the paper and finishes, and check the proof before printing.
What you get
Similar projects
What we do
With food, the packaging has to tempt and inform at the same time. We design it so the product looks appetising, the category is visible from afar, and the ingredients, allergens and net weight fit both the regulations and the millimetres available.
What you get
Similar projects
What we do
A manufacturer making products under someone else's brand needs packaging that shows quality and leaves room for the partner. We design appealing sample packs, unlabelled versions and visuals in which customers can see their future product.
What you get
What we do
In an online shop, the first packaging customers get their hands on is the parcel. We design tape, stickers, box prints and instructions that make unpacking a continuation of the purchase.
What you get
Similar projects
What we do
From the print files we make packshots and 3D renders for the online shop, catalogue, retail chain presentation and campaign. Sales can then start before the product leaves the factory.
What you get
Similar projects
03Shelf
First from the end of the aisle, then from a metre away, and finally in the hand. Each distance has its own job, so we design for them one by one, like three conversations with the same customer.
Nobody reads from a distance. What shows is colour, shape and one strong mark, and that's how customers find their product or flavour on the shelf.
From a metre away the customer reads the brand, name and variant. One thing is the largest, and the rest politely waits its turn.
In the hand, the reading begins: ingredients, directions, manufacturer details and barcode. Here regulations and millimetres rule.
04Die line
Every box starts as a flat sheet with cut and fold lines. We lay the graphics out on it so that once folded, everything lands in its place and the printer doesn't have to guess anything. Here's how it looks on the box we designed for our own brand.
Box 160 × 220 × 60 mm, sheet 455 × 380 mm
05Product ranges
A single pack can be designed by feel. A range of more than a dozen products needs a rule: what the colour says, where the variant sits, what changes and what stays. Here's how we solved it for four clients.
PetCuisine
Twelve flavours got twelve colours from the brand book and one layout: logo at the top, a dog or cat in the middle, a white label with the flavour at the bottom. Chicken can be told apart from liver at the end of the aisle, before anyone reads the name. The layout carries over unchanged from pouch to tin, so the whole range holds together on any shelf.
Zippy Tail
Each supplement category has its own colour, and the illustrated animal strikes a pose that shows what the product does: for joints it runs, for coat it poses for a portrait, for digestion it takes a calm walk. Cats got the same colours as dogs, so both series could go to print together.
For dogs
Bones and joints
Skin and coat
Digestion
Multivitamin, 13 in 1
For cats
Bones and joints
Skin and coat
Digestion
Salmon oil
Made in Podlasie
A new health food brand from Podlasie in north-eastern Poland, prepared for the Kuwaiti market. The background colour depends on the type of product, so the category is visible from afar, and a band of illustrations in the style of Polish folk paper-cuts always sits in the same place. Each new product gets a new motif, and the shelf still looks consistent.
WellB
For a series of five essential oils we designed sleeve cartons. The colour comes from the through-dyed paper itself, and there's a single white print. On the two light papers we swapped the white for a colour so the lettering stays visible.
Awake
Keaykolour China White
Citrus Paradisi
Keaykolour Pastel Pink
Harmony
Keaykolour Sequoia
Passion
Keaykolour Rosebud
Romance
Keaykolour Holly
06Process
Six stages, each ending with something you can put on the table. Before we start, you know how the work will go, when you'll get what and what to expect at the end. For a single label some stages take an hour; for a range of more than a dozen products each one is a project in itself.
What we do
We get to know the product, the shelf, the neighbours and the printer.
We start with a conversation about the product, the customer and where it's sold. We look at the shelf and the competition, gather the mandatory information and agree the structure, material and print technology with the packaging manufacturer. Finally we set out the stages with deadlines, the printer's included.
What you get
What we do
We decide what goes on the front, and what goes on the sides and back.
We map all the information onto the panels of the pack. Brand, name and variant stay on the front, while ingredients, directions, manufacturer details and barcode go where customers look for them. We check that everything fits the regulations and the millimetres.
What you get
What we do
We design a few directions and test them on the shelf.
We show the directions on one product: in a visual, among competitors and as a 1:1 printout. We also check that the layout can take every flavour, size and language. Changes happen here, before the whole range exists, so they're quick and cheap.
What you get
What we do
We roll the chosen direction out across flavours, sizes and languages.
The chosen design grows into a whole family: flavours, sizes, pack types and language versions. The colour rule and grid make the variants look like one range, and the next product can be added without designing from scratch.
What you get
What we do
We prepare files for a specific printer and check the proof.
We build the files on the printer's die line, with bleed, spot colours, and finishes on separate layers. We check the proof and the barcode, and we can order the print run and oversee it for you.
What you get
What we do
We make packshots and visuals for the shop, catalogue and campaigns.
From the same files we make packshots and 3D visuals for the online shop, catalogue, retail chain presentations and social media. New flavours slot into the ready system whenever they're needed.
What you get
07Questions
With the structure and the printer. If you don't have a packaging manufacturer yet, we'll help you find one and settle the format, material and print technology. While the product waits for its first batch, we make visuals so sales can start earlier.
We usually get the die line from the printer or packaging manufacturer, because they know what their machines can do. When the shape needs changing, we suggest the changes and agree them with the manufacturer before the graphics are made.
It depends on the product and the market. Food, supplements, cosmetics and pet food each have their own requirements: ingredients, allergens, net weight, manufacturer details, batch number or dosage. The manufacturer is responsible for the content; we lay it out clearly and keep to minimum type sizes, such as an x-height of 1.2 mm on food labels in the European Union.
Yes. We prepare files for a specific printer, help choose the paper and finishes, check the proof, and can order the print run and oversee it for you. We ordered the cartons and stickers for WellB ourselves.
Yes. We make 3D renders and packshots from the print files, so the shop, catalogue and retail chain presentation can be ready before the first pallet arrives.
Yes. For PetCuisine, a pet food manufacturer working on a private and white label model, we designed sample packs in 12 flavours and unlabelled versions in which partners can see their future product.
A single label on a ready die line takes a few days, a range of more than a dozen products a few weeks. Most of the time usually goes on content, approvals and printer deadlines, which is why we set the schedule at the start.
From day one you have a schedule: what will be made at each stage, when, and what we need from you. After each stage we show the result and explain the decisions behind it, and we keep you posted on progress, including when something is waiting on the packaging manufacturer or the printer.
We quote each project separately. The price depends on the number of variants, pack types and language versions, and on whether we also handle printing and visuals. You get the quote before anything starts.
PetCuisine
We built a brand from scratch for a pet food manufacturer in the Dawtona Group: from the name and tagline, through packaging in 12 flavours and the website, to trade fair stands across Europe.
Zippy Tail
We built the Zippy Tail brand from scratch: the name, strategy, labels for eight supplements for dogs and cats, the shipping box and the shop design.
Made in Podlasie
Workshops, identity, labels and a trade stand for a Polish health food brand entering Kuwait.
WellB
The name, logo, pillow tags, position cards and a series of five essential oils for a brand of relaxation pillows.
Itodi
A new made-to-measure furniture brand built from scratch: the name, a logo with a stretched “o”, the design of a shop with a configurator, an instruction leaflet and packaging.
Vee
We designed the Vee brand with its sub-brands, the vee.ai website, web applications and trade fair materials, and for myvee, the identity and a store.
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