Customers choose the size, colour and extras, see their version and send an enquiry with the full configuration. Sales reps know what they're discussing from the first message, and hundreds of variants fit into one configurator.
01Starting point
A configurator makes sense when a product comes in many versions and customers want to see theirs. These four situations are where we started.
A configurator that shows the customer's version
Customers see the product in their own version, with the chosen size, colour and finish, so a photo shoot of every variant is no longer needed. For office furniture we connect the pCon configurator, which takes models from manufacturers' data.
What we do
A similar project of ours
Biurokoncept
On biurokoncept.pl customers choose a space, a product and its version, and Biurokoncept receives an enquiry with the full configuration: size, top colour, frame and extras.
See the project BiurokonceptSimilar projects
One structure for very different products
We look for what the products have in common: versions, materials, colours and extras. From that we build one configurator structure, and each product shows only the options it has.
What we do
A similar project of ours
Hana Design
Hana Design's furniture range was very varied, and the configurator had to fit every piece. We designed one structure for it, in a site with around 2,000 product pages.
See the project Hana DesignSimilar projects
Every option shown as a picture
Customers don't need to know the names of fittings or types of fronts. Each option is shown as an icon or a drawing, the size is set with a slider, and the furniture changes as it moves.
What we do
A similar project of ours
Itodi
Width, height, fronts, base, colour. We designed the itodi shop and configurator so nobody needs to know about furniture, and drew the configurator's 18 icons in the same line style as the furniture in the instructions.
See the project ItodiSimilar projects
Step-by-step choices, with an enquiry at the end
When a product is made to a partner's order, the configurator works like an online print shop: the partner clicks through the steps, and the enquiry arrives with every answer in place. The sales rep doesn't need to ask about the basics.
What we do
A similar project of ours
PetCuisine
The client wanted a simple website where partners choose a product as they would at an online print shop: click the pet food type, packaging and flavour, then send an enquiry. That became the PetCuisine product site, with 12 flavours and bulk packs.
See the project PetCuisineSimilar projects
02What you get
A configurator is only as good as the data behind it. So it comes with filters, files for architects and a panel where your team adds new products on its own.
The enquiry works like a cart, but instead of going to payment it goes to a sales rep, with all the customer's choices. Several products can go into one enquiry.
Example On the Hana Design website customers chose variants from the swatch book, collected products in an enquiry and sent it straight to a sales rep. Hana Design
A configurator doesn't always provide attributes for filters and comparison. So we agree which data your team will fill in for each product and design the filters around that data only.
Example pCon provides the model, but not the attributes for filters and comparison. So on biurokoncept.pl we simplified the filters to what can be maintained: manufacturer, space and colour. Biurokoncept
Architects and interior designers want to drop the product into their own designs. So next to the product page we put 2D and 3D models, textures and the brand catalogue, and nobody has to ask for them.
Example Next to the Hana Design configurator were technical data, a swatch book and downloads: 2D and 3D models in DWG, 3DS and SKP, the brand catalogue and textures. Hana Design
Your team adds a product in the panel and connects the configurator to it on its own. After launch we train the team to do this and leave a recorded guide.
Example The Biurokoncept team got training and a recorded guide on how to add a product and connect the configurator to it on their own. Biurokoncept
03Projects
We designed and built the Biurokoncept and PetCuisine configurators, and earlier the one for Hana Design. The itodi configurator is a design only.
All projects
Biurokoncept
A catalogue of over a thousand pieces of furniture where customers put together their own desk, and sales reps get an enquiry with the configuration ready.
PetCuisine
A pet food manufacturer's website where partners choose the type, packaging and flavour, then send an enquiry.
Itodi
A design for a made-to-measure furniture shop with a configurator that needs no furniture know-how.
Hana Design
A furniture distributor's website with a configurator: customers chose product variants and sent an enquiry to a sales rep.
04Scope
Customers see sliders and colours. Underneath are the rules that make sure the product can actually be made, the product data and the panel. Terms that sound technical are explained in plain words in our glossary.
We've done this for clients including
We've done this for clients including
We've done this for clients including
We've done this for clients including
05Questions
No. Photos or renders of the variants are often enough, and a 3D model makes sense for products customers want to see from every side. For office furniture we connect the pCon configurator, which has models from manufacturers' data.
They can, if the price can be calculated from their choices. For made-to-order products, an enquiry with the ready configuration, answered by a sales rep, usually works better.
From rules we write down with your production or sales team: which sizes are available, which options exclude each other and what comes as standard. Customers see only the options that fit their choice.
Yes. The Biurokoncept team adds products in the panel and connects the configurator to them on its own, following a recorded guide.
Yes, we design it for desktop and mobile from the start. On phones the options sit below the product, in the order they're chosen.
Wherever someone will answer it: the sales team's inbox or the system you use. The enquiry carries all the customer's choices, so the sales rep doesn't need to ask about the basics. When customers can also buy straight away, we connect the configurator to an online shop.
06Other types of websites
Website types often overlap: a company website gains a shop or a configurator, and a campaign landing page is built from the blocks of a site that's already live.
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