We design shops that know what's in the warehouse and are easy to use with a thumb on a phone. We build them on WooCommerce or design them for the platform you already use.
01Starting point
These are the four lines we hear most often. Under each is what we do about it, and a project that started from a similar place.
A shop connected to the warehouse and stores
Stock levels, prices and orders shouldn't live in two places. We connect the shop to the inventory software and sales systems, and for products available only in store, customers see which store has them.
What we do
A similar project of ours
Design Optyk
We wrote an app that reads stock levels from the inventory software in Design Optyk stores and passes them to the shop. An item sold online is held in the store for two of its opening hours, and a single switch in the panel turns the cart into “Ask about this product”, with a list of stores that have the model.
See the project Design OptykSimilar projects
A shop designed from the product page on a phone
We start with the view that matters most on a phone, usually the product page. Photos scroll sideways, the buy button is always within thumb's reach, and specifications wait in expandable sections.
What we do
A similar project of ours
Overmax
Most Overmax customers browse the shop on their phones, and the model page is the view that matters most to them. So we started the RC car shop design with the mobile page for the X-Hooligan. The shop was built by the Overmax team.
See the project OvermaxSimilar projects
A design for the platform you use
Not every shop needs moving. We design the look and layout for the platform you already sell on, and your team or contractor builds it from our files. From the start we make sure everything can actually be built on that platform.
What we do
A similar project of ours
Novicare
We designed the Novicare24 shop for desktop and mobile, putting funding from Polish public bodies (NFZ, PFRON and MOPS) front and centre. The client's team built the shop on the Shoper platform, and we prepared graphics for the template.
See the project NovicareSimilar projects
Moving products together with their addresses
We move products from the old shop with their descriptions, categories and photos, tidying them up along the way. Every old product address redirects to the new one, and we plan the launch with the people who run your SEO.
What we do
A similar project of ours
Biurokoncept
Biurokoncept's old shop ran on Redcart. We moved the products, filled in the gaps and made the data consistent, and every old product address now leads to the new one. We prepared the launch together with the client's SEO agency.
See the project BiurokonceptSimilar projects
02What you get
A shop means daily work: new products, promotions and orders. We design it so customers find a product quickly, and your team adds one just as quickly.
Photos, variants, availability and specifications appear in the order customers ask about them. We test variant selection on the real number of colours and sizes, and for made-to-order products the cart can turn into an enquiry.
Example For the Design Optyk shop we compared two ways of choosing a colour in Figma, with four and with twelve variants. Circles won. Design Optyk
Customers compare products to see how they differ. So one switch hides the identical rows, and the differences stay on top.
Example In the Overmax shop design, the comparison has a switch that hides all identical specifications. Overmax
A filter only works when products have their attributes filled in. We agree with your team what customers choose by and tidy up the product data, using AI for a large catalogue and checking every result by hand.
Example We automated variant colour matching and metadata with AI and checked every result by hand. That's how over 500 frames got described, and the nine filters agreed with the client finally have something to work with. Design Optyk
A shop's home page has two states: an ordinary day and a promotion. We design both from the start, so a promo banner doesn't break the layout and the shop looks like the brand on the packaging.
Example The home page in the Zippy Tail shop design has two versions: tiles with a carousel for everyday and one large banner during promotions. The shop uses the same colours, animals and labels as the packaging. Zippy Tail
03Projects
We designed and built the Design Optyk shop. For the others we did the UX/UI design, and the shop was built by the client's team or another contractor.
All projects
Design Optyk
An online shop for a chain of optician stores, connected to the stores' stock.
Overmax
An RC car shop design that started with the model page on a phone. The shop was built by the Overmax team.
Itodi
A design for a made-to-measure furniture shop with a configurator that needs no furniture know-how.
Zippy Tail
A design for a shop selling supplements for dogs and cats, in the same colours as the packaging.
Novicare
A design for a rehabilitation equipment shop with funding options front and centre.
HomeKoncept
A design for a house plans website: search, plan page and a cart with add-on packages.
04Scope
Customers see the product page and the cart. Behind them are the warehouse, the courier and data someone has to maintain, so we design the whole thing. Terms that sound technical are explained in plain words in our glossary.
We've done this for clients including
We've done this for clients including
We've done this for clients including
We've done this for clients including
05Questions
We build shops on WooCommerce, which runs on WordPress, so the shop and the rest of the site share one panel. If you already sell on another platform, such as Shoper, we design the shop for it and your team builds it.
Yes. The Design Optyk shop is connected to the inventory software in its stores, to BaseLinker and to InPost. We start with a list of the systems you use and check what can be connected without retyping data.
At launch we can move products from the old shop and tidy them up, as we did for Biurokoncept. After that your team adds products in the panel, and for a large catalogue we can fill in descriptions and attributes with AI, checking every result.
We move the content and redirect old product addresses to new ones to limit that risk. For Design Optyk we first set up redirects based on the sitemap, then fine-tuned them a week later using a Google report.
For made-to-order or individually priced products, the cart can turn into an enquiry that goes to a sales rep. That's how a website with a configurator works, for example at Biurokoncept.
Yes. The Overmax shop design was built by the client's team, and Novicare24 by the client's team on Shoper. They get the desktop and mobile design from us, plus files: icons, photos and graphics.
06Other types of websites
Website types often overlap: a company website gains a shop or a configurator, and a campaign landing page is built from the blocks of a site that's already live.
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