Logo design for companies.
A few strokes that have to carry the whole company.
A logo is your company's signature, which customers see hundreds of times before they meet anyone on your team. We usually design it together with the whole visual identity, because the colours, icons and key visual then grow out of the mark.
01Approach
How we design a great logo
This is how we work on every mark: for a new company, a refresh or a rebrand.
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Brand first
We start with a conversation about the company, its customers and competitors. The mark should follow from what you do and still hold up once the trend it was born in has passed. If the brand doesn't have a name yet, we start with naming.
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Several directions
We show several different concepts for the mark. Your team picks a direction, and we refine it.
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On real materials
We show concepts straight away on company materials, such as a business card, posts and a roll-up. That makes it easier to judge how the mark will look day to day.
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At every size
We test the mark from a business card to a building façade, on light and dark backgrounds, in full colour and in one colour. For small sizes, we design simpler versions.
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A logo a system grows from
From the shapes of the mark we derive the key visual, meaning the pattern, icons and layouts. The brand shows even where there's no logo.
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Rules in writing
The logo comes with logo guidelines covering clear space, minimum sizes, versions on backgrounds, colours and typography. The printer and every future agency know how to use it.
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A predictable process
At every stage you know what's being made and what comes next. Each stage ends with something your team can see, assess and approve.
02What we design
What kind of logo do you need?
We start wherever your brand is now: with a blank page, a mark that needs work, or a company that has outgrown its image.
New logo A mark and logotype for a new company, brand or product
What we do
We design the mark from a blank page, meaning the symbol, the logotype and their versions for different backgrounds and sizes. If the brand doesn't have a name yet, we come up with one together with the mark.
What you get
- Mark concepts to choose from
- Logo in versions and formats for print and web
- Brand colours and typography
- Logo guidelines with usage rules
Similar projects
Logo refresh A mark customers know, in better shape
What we do
We keep what makes the brand recognisable and fix the rest, such as the lettering, proportions, colours and versions that have drifted apart over time. The change is visible, but nobody has to learn the brand again.
What you get
- Review of the current mark and its versions
- Refined logo and new versions of the mark
- Colours set as fixed values
- Logo guidelines with usage rules
Similar projects
Rebranding A new mark for a company that has outgrown its image
What we do
When a company has changed its scale, offer or market and the logo hasn't kept up, we design a new mark and the whole identity around it. We show concepts on company materials, so it's clear how the change will look day to day.
What you get
- New logo in versions and formats
- Colours, typography and key visual
- Logo guidelines for the team and suppliers
- Company materials in the new style
Group and sub-brand marks Companies, services or product lines that read as one family
What we do
We design the main mark and a rule for creating marks for further companies, services or product lines. Each new sub-brand gets its own mark without everything being redesigned.
What you get
- Main mark and sub-brand marks
- Rule for building new marks
- Names and colours across the family
- Logo guidelines for the whole group
Similar projects
Logo animation The mark in motion for the website, social media and screens
What we do
We bring the mark and identity elements to life in a short film for the website, social media, presentations and screens. The motion comes from the construction of the mark itself.
What you get
- Mark animation
- A film about the whole identity
- Versions for the website, social media and presentations
- Video files for web and screens
Similar projects
03Logo and identity
The logo is the first chapter of an identity
We usually design a logo together with the whole visual identity. From the shapes of the mark we derive icons, a graphic motif and layouts, then roll the brand out across business cards, social media, the website and presentations. Every new piece then has something to refer back to.
That's how the identity for PolTREG, a biotech company, came about. Its symbol resembles cells seen under a microscope, and the circles it's built from come back in the icons, the posts and on the website. The video shows it chapter by chapter.
04Our marks
Distinguishing marks
Selected logos from over 100 identities we've designed for companies in many industries: from biotech and hospital medicines to furniture, food and pet products.
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PolTREG
Biotechnology
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Zippy Tail
Supplements for dogs and cats
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Intima Clinic
Medical group
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Urtica
Medicines for hospitals
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Itodi
Made-to-measure furniture
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Mily Group
Antler chews for dogs
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PR Plastics
Plastics recycling
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Made in Podlasie
Health food
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Itrons
Building installations
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Septima Design
Interior design studio
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Regamet
Roofing
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Vee
Voicebots
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irtech
Measuring equipment
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Hana Design
Interior furnishings
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Trala
Children's physiotherapy
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Podical
Pharmaceuticals
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Damerk
Construction
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DZ
Translation services
05What you get
A logo with a full set of files and rules
The mark is only half the work. The other half is the files and rules that make the logo look the same at the printer's, on the website and with every agency that comes after.
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Logo in different versions and formats
A full set of files with the mark in colour, in one colour and for dark backgrounds. Vectors for print, raster files for the web and an icon for the browser tab.
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Brand colours
A palette with print and screen codes (CMYK, RGB, HEX and Pantone), plus the role of each colour: which one leads, which one accents and which one just supports.
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Brand typography
Typefaces chosen to match the mark, with substitutes for Word and PowerPoint. We decide what's used for headings, for body text and for small print.
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Usage rules for the mark
Clear space, minimum sizes, permitted backgrounds and a list of things never to do with the logo, each shown with an example. It all goes into the logo guidelines.
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Sample applications
We show the mark on basic company materials: a business card, letterhead, email signature and social media. You can see straight away how it holds up outside the designer's screen.
