Brand and sales campaigns
A campaign needs one idea that people recognise wherever they see it. We create concepts and materials for brand and sales campaigns, from the main message to ads for screens, for print and for the point of sale.
Approach
How to build a campaign around one idea
First we agree who we're talking to and what we want them to do. A product launch, a promotion and building brand awareness each need a different emphasis.
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Goal and audience
We sort out the offer, the audience and the main argument. We agree on the message and the materials that can back up the campaign's promise credibly.
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An idea that fits the brand
We bring together the headline, the image and the way the product is shown. We present the concept on selected formats, so it can be judged as it will really be used.
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Adaptation plan
We agree on channels, sizes, deadlines and the next waves of the campaign. The creative goes to the team responsible for publishing and media buying, prepared to their specifications.
Scope of work
What we prepare
Campaign concept Message and visual direction
What we do
We propose the main idea, the headline and the key visual. We show how the idea tells the story of the brand or the offer, and how it can be developed into further materials.
What you get
- Main message and headline
- Campaign key visual
- Sample applications
Creative and adaptations A full set of materials for the agreed channels
What we do
We develop the approved concept into banners, posts, print ads and in-store materials. We make sure the message stays readable at every size and that each wave of the campaign stays consistent.
What you get
- A set of agreed formats
- Versions of messages and offers
- Files for publishing, broadcast and print
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