Product labels
A label has little space and a lot to say. We arrange the brand, the name, the ingredients and the rest of the information so the product catches the eye and the details people need are easy to find. We design labels for single products and whole ranges.
Approach
Brand character and legibility together
Before the design begins, we get to know the packaging, the label area, how the label is applied and the conditions in which the product will be seen.
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Format first
We work to the dimensions and die-cut agreed with the printer. We take into account the curve of the packaging, the seams, transparency and the area visible from the front.
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Content in the right order
We organise the information you provide, separating brand messages from product data. Content that needs approval goes back to your team before production.
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Designed for print
We match the graphic solutions to the label material and the printing technology. We agree on print finishes and prepare files to the printer's specification.
Scope of work
What we prepare
Label design Idea, layout and the finer details
What we do
We develop the visual direction of the label, the hierarchy of information and the design of the front and the other panels. We show it on a packaging visual, so the proportions are easier to judge.
What you get
- Graphic concept
- Design of all agreed panels
- Visual on the packaging
Range and print preparation Variants that stay one brand
What we do
We roll the approved design out to flavours, sizes and language versions. We check that all the materials are complete and hand over organised files, with each version clearly marked.
What you get
- Variant adaptations
- Production files
- Advice on proofs and printer feedback
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